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Stone Ward Advertising | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(501) 375-3003
Primary Address
225 East Markham Street
Suite 450
Little Rock, AR 72201
USA

Stone Ward Advertising Contacts

Contacts (5/18)
Name Title State
Millie W. Owner & President AR
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (501) 375-3003
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 225 East Markham Street
Suite 450
Little Rock, AR
72201
USA
Larry S. Chief Executive Officer & Executive Creative Director AR
John R. Chief Financial Officer & Treasurer AR
Brenda F. Director, Print Production AR
Tommy W. Director, Broadcast Production AR

Client Relationships

Current Past

Brand Service From To Media Spend
******* ****** ******* ****** Creative, Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Sport Clips kicks off campaign, new tagline (Score 57)


Sales lead: Reach out now to offer ad space so you can score some of these extra campaign ad dollars. 

  • Sport Clips (SC) just debuted a new campaign and tagline: "It's a Game Changer."
  • The push includes three 30-second ads that will run across linear TV, streaming video, radio, social, & digital.
  • SC's creative AOR, Preacher, helped with the campaign. 
  • We told you about SC's new CDO last October. 

Target demographic: Gen-Z & millennial men

The company will likely:

  • Ramp up ad spend for the next few months
  • Seek digital or social media agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: SC spent approximately $1.8m on national TV ads YTD, a 10% decrease from $2m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend fell by 12% from $6.7m in 2021 to $5.9m in 2022. 
  • Ad programming: It placed ads during programming such as The Office, Naked and Afraid, South Park, The Curse of Oak Island, and Pawn Stars. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: SC spent about $1m on digital display ads YTD, equal to the amount it spent in this channel during the same time period of 2022. 
  • YTD data: 105m impressions via Facebook (43%), desktop video (25)%, YouTube (19%), Instagram (11%), and desktop display (2%). 
  • 2021-2022 spend: Full-year spend fell 30% from $3.3m in 2021 to $2.3m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, twitch.tv, youtube.com, instagram.com, and nba.com. 

Additional channel insights  

  • Vivvix: SC also invests in OOH and local broadcast. 
    • It holds media planning discussions in Q2, and it buys during Q1. 
  • Top podcasts sponsored: Pardon My Take, 2 Bears, 1 Cave with Tom Segura & Bert Kreischer, The Art of Manliness, Spittin Chiclets, and Comedy Bang Bang: The Podcast. 

Agency analysis:

  • Opportunity: You will likely have the best chance of picking up digital or social media duties. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.