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Stone Ward Advertising | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(501) 375-3003
Primary Address
225 East Markham Street
Suite 450
Little Rock, AR 72201
USA

Stone Ward Advertising Contacts

Contacts (5/19)
Name Title State
Millie W. Owner & President AR
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (501) 375-3003
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 225 East Markham Street
Suite 450
Little Rock, AR
72201
USA

Larry S. Chief Executive Officer & Executive Creative Director AR
John R. Chief Financial Officer & Treasurer AR
Brenda F. Director, Print Production AR
Tommy W. Director, Broadcast Production AR

Client Relationships


Brand Service From To Media Spend
******* ****** ******* ****** Creative, Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Sport Clips hires chief digital officer (Score 49)


Sales lead: This hire will affect the company's digital strategy and could lead to agency appointments. 

  • Sport Clips (SC) appointed Jatinder Singh as chief digital officer in August 2022.
  • Singh most recently served as digital & data transformation VP of CPS Energy. 
  • He has been tasked with implementing digital transformation and improving the customer experience. 

SC's target demographic: Millennial & Gen-Z men

The company will likely:

  • Increase digital spend
  • Experiment with additional digital marketing channels
  • Seek assistance from a digital agency

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: SC spent approximately $5m on national TV ads YTD, a 9% increase from $4.6m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend skyrocketed from $1.5m in 2020 to $6.5m in 2021. 
  • 2022 ad programming: It placed ads during programming such as MLB Baseball, South Park, The Office, College Football, and NBA Basketball

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: SC spent nearly $1.7m on digital display ads YTD, a 34% decrease from $2.6m spent in this channel during the same time period of 2021. 
  • YTD data: 145.8m impressions via desktop video (57%), Facebook (26%), Instagram (9%), desktop display (8%), and mobile display (1%). 
  • Last year: Full-year spend jumped by 72% from $1.8m in 2020 to $3.1m in 2021. 
  • Ad location: It placed 97% of these ads directly onto sites such as twitch.tv, facebook.com, youtube.com, instagram.com, and ncaa.com. It placed 3% of these ads indirectly through Google AdX+AdSense and Amazon DSP onto sites such as twitch.tv, yahoo.com, liveleak.com, cnn.com, and finance.yahoo.com. 

Additional channel insights  

  • SC also invests in OOH and local broadcast.

Agency analysis: 

Insight Sources: Broadcast insights estimated by Kantar.