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Stone Ward Advertising | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (501) 375-3003
Primary Address
225 East Markham Street
Suite 450
Little Rock,
AR
72201
USA
Stone Ward Advertising Contacts
Contacts (5/19)
Name | Title | State | ||||||||||||
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Millie W. | Owner & President | AR | ||||||||||||
Sample of Related Brands
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Larry S. | Chief Executive Officer & Executive Creative Director | AR | ||||||||||||
John R. | Chief Financial Officer & Treasurer | AR | ||||||||||||
Chris K. | Senior Art Director | AR | ||||||||||||
Victoria T. | Art Director | AR |
WinmoEdge
Male Millennial, Gen-Z Opps: Sport Clips hires chief digital officer (Score 49)
Sales lead: This hire will affect the company's digital strategy and could lead to agency appointments.
- Sport Clips (SC) appointed Jatinder Singh as chief digital officer in August 2022.
- Singh most recently served as digital & data transformation VP of CPS Energy.
- He has been tasked with implementing digital transformation and improving the customer experience.
SC's target demographic: Millennial & Gen-Z men
The company will likely:
- Increase digital spend
- Experiment with additional digital marketing channels
- Seek assistance from a digital agency
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: SC spent approximately $5m on national TV ads YTD, a 9% increase from $4.6m spent in this channel during the same time period of 2021.
- Last year: Full-year spend skyrocketed from $1.5m in 2020 to $6.5m in 2021.
- 2022 ad programming: It placed ads during programming such as MLB Baseball, South Park, The Office, College Football, and NBA Basketball.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: SC spent nearly $1.7m on digital display ads YTD, a 34% decrease from $2.6m spent in this channel during the same time period of 2021.
- YTD data: 145.8m impressions via desktop video (57%), Facebook (26%), Instagram (9%), desktop display (8%), and mobile display (1%).
- Last year: Full-year spend jumped by 72% from $1.8m in 2020 to $3.1m in 2021.
- Ad location: It placed 97% of these ads directly onto sites such as twitch.tv, facebook.com, youtube.com, instagram.com, and ncaa.com. It placed 3% of these ads indirectly through Google AdX+AdSense and Amazon DSP onto sites such as twitch.tv, yahoo.com, liveleak.com, cnn.com, and finance.yahoo.com.
Additional channel insights
- SC also invests in OOH and local broadcast.
Agency analysis:
- Opportunity: Get in touch with the new CDO to see if you can pick up any of this company's business.
- Current roster:
- Basis Global Technologies: media buying & planning AOR
- Stone Ward Advertising: creative & PR
Insight Sources: Broadcast insights estimated by Kantar.