Red Square Agency | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations, full service
|Main Telephone||(251) 476-1283|
|Main Fax||(251) 476-1582|
Red Square Agency Contacts
|Richard S.||Owner & Chief Executive Officer||AL|
Sample of Associated Brands
|Elena F.||Chief Operating Officer||AL|
|Shar'Day P.||Senior Media Planner & Buyer||AL|
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Digital Media Opps: #497 Hibbett Sports hires loyalty agency amid e-commerce rollout (Score 59)
Hibbett hasn't run much advertising before. instead relying on being the only place in town to buy Georgia Bulldogs and Roll Tide! gear. But, this new DR approach will open up more digital ad revenue, including mobile.
For years, Hibbett was content with much of their traffic coming from bored teenagers and mall walkers using the store as a shortcut to the food court. They were the only sports retailer in the rural community, after all. But, the rise of e-commerce changed that, along with bigger competitors, such as Dick's and Academy, seeing the lack of competition and deciding it was worth expanding in smaller towns. As a result, traffic slowed down, so Hibbett finally began evolving into an omnichannel retailer (research here), and a full e-commerce rollout just began.
Agencies - Mobile, AL-based reportedly is partnering with Baesman. But ad agencies should still continue to keep this account on their radar. Red Square is past average AOR tenure (2.5-3 years), and the retailer is clearly looking to shake things up. Keep in mind though that Baesman does have full-service capabilities, giving them the inside track on taking over the entire account.
Hibbett Sports, Inc.
2700 Milan Court
Birmingham, AL 35211
Vice President, Marketing
Vice President, Digital Commerce