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Red Square Agency | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations, full service

Main Telephone
(251) 476-1283
Primary Address
54 Saint Emanuel Street
Mobile, AL 36602
USA

Red Square Agency Contacts

Contacts (3)
Name Title State
Elena F. Chief Operating Officer AL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (251) 476-1283
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 54 Saint Emanuel Street

Mobile, AL
36602
USA

Richard S. Owner & Chief Executive Officer AL
Kate L. Senior Account Executive AL

Client Relationships


Brand Service From To Media Spend
******** ****** ****** Creative 2018 present *******
*** **** ****** Creative, Digital, Media Buying, Media Planning 2020 present *
******* ******, ***. Creative unknown present *****
*** ********** **** Creative, Digital, Media Buying, Media Planning, Public Relations, Social 2014 present *
********** ** ******* marketing & public relations 2004 present ******

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Gun Lake Casino taps full-service AOR


Concluding a review, Red Square Agency its AOR to drive awareness and increase engagement. The agency will handle brand and promotional advertising, strategic planning across media channels and digital executions, focused on differentiating GLC in an increasingly competitive casino marketplace. Additionally, Red Square will support GLC's $100m expansion project by pushing amenities such as new dining, entertainment and gaming spaces. New work will reportedly debut in September.

This shift comes less than a year after the company appointed advertising manager Rob Roehl in September 2019; since then, Roehl has been behind the successful launch of a new rewards program and a high volume of marketing and advertising assets. The latter included creating new TV and radio spots along with direct mail, email, social and digital assets.

From August 2019-2020, Adbeat approximates GLC allocated $854 toward digital display ads, mostly toward programmatic ads placed via Google DV360 ($395) and toward ads placed site direct ($381) onto mlive.com and hollandsentinel.com. This marks a 92% decline from the $11.7k spent from August 2018-2019, but we expect spend will pick back up with upcoming work from its new AOR.

Sellers will also benefit from offering localized ad space around GLC's MI location.

Agency & martech readers - The company's work is now tied up, so prospect elsewhere for more immediate opportunities.