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Good Giant Contacts
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Shar'Day P. | Media Director | AL | ||||||||||||
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Alexis V. | Account Supervisor | AL | ||||||||||||
Anna P. | Account Manager | AL | ||||||||||||
Rachel M. | Media Buyer & Planner | AL | ||||||||||||
Kate L. | Account Supervisor | AL |
Client Relationships
WinmoEdge
Foxwoods Resort Casino appoints marketing SVP (Score 47)
the marketing VP of Boyd Gaming. In his new role, Bendel will be responsible for entertainment, special events, database marketing, brand, social media, digital and PR. Foxwoods has been without a CMO since Suzanne Trout departed last summer, which leads me to believe marketing SVP is now the company's top marketing position.
According to Pathmatics, Foxwoods earned 64.2m impressions YTD through Facebook ads (82%), Instagram ads (12%), desktop display ads (3%) and mobile display ads (3%). It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, patriots.com, courant.com and edgemedianetwork.com. It spent approximately $524.3k on digital display ads YTD, a 71% increase from $306.8k spent in this channel during the same time period of 2021. Full-year spend increased by 68% from $422.3k in 2020 to $707.9k in 2021.
Sellers-- Foxwoods targets millennial and Gen-Z gamblers. It allocates the majority of its marketing budget toward digital display ads, with a heavy emphasis on social channels such as Facebook and Instagram. The company has been increasing spend for the past two years, which I only expect to continue under Bendel's leadership. It also invests in OOH and local broadcast TV ads, per Kantar. Sellers should reach out to offer ad space.
Agency & martech readers-- Foxwoods currently works with SHIFT Communications (PR). Start reaching out to the new marketing SVP soon because he may review these accounts. Those of you with lottery and casino experience should include that in your pitches.