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Intermark Group, Inc. | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(205) 803-0000
Primary Address
101 25th Street North
Birmingham, AL 35203

Intermark Group, Inc. Contacts

Contacts (5/11)
Name Title State
Billy S. Chief Financial Officer AL
Sample of Related Brands
Email: *****@*******.***
Main Phone: (205) 803-0000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 101 25th Street North

Birmingham, AL

Jake M. Chief Executive Officer AL
Josh S. Chief Strategy Officer AL
Mark B. Creative Director AL
Keith O. Chief Creative Officer AL

Client Relationships

Brand Service From To Media Spend
******* ****** ** ******* & ****** Media Planning, Media Buying *******
******** ****** **** Digital, Media Buying, Media Planning *
**** ***, ***. Media Buying, Media Planning *******
****** **********, ***. Digital ******
***** *********** Digital ******

See Winmo sales intelligence in action


Gen-Z Media Opps: Krispy Kreme switches tactics amid increase in digital spend

Krispy Kreme (KK) recently started focusing on delivering doughnuts fresher and more quickly. In a shift away from relying on brick-and-mortars, KK is transitioning to selling doughnuts in convenience, grocery and other retail outlets. It's promoting proven items rather than coming up with new products. The company's advertising strategy will likely shift as a result, so keep KK on your radar... KK? (I tried.)

KK also works with third-party delivery services such as Instacart, GrubHub and Postmates.

In 2021, Pathmatics reports the company spent roughly $22.4m on digital ads, up 45% from the roughly $15.4m it spent in 2020. KK earned around 2.4b digital impressions last year via Instagram (53%) and Facebook (47%) ads.

This company's currently targeting Gen-Z, so sellers able to offer high-ROI digital strategies will probably have an upper hand securing some of these increasing ad dollars. According to Kantar data, KK also invests in OOH and local broadcast.

Agency & martech readers - I see no major signs of imminent agency reviews, but you might be able to secure project-based work down the road. KK currently receives digital assistance from Intermark Group.