Intermark Group, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (205) 803-0000
Intermark Group, Inc. Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Billy S. | Chief Financial Officer | AL | ||||||||||||
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Sample of Related Brands
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| Jake M. | Chief Executive Officer | AL | ||||||||||||
| Josh S. | Chief Strategy Officer | AL | ||||||||||||
| Mark B. | Creative Director | AL | ||||||||||||
| Keith O. | Chief Creative Officer | AL | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******* ****** ** ******* & ****** | Media Planning, Media Buying | ******* | ||
| ******** ****** **** | Digital, Media Buying, Media Planning | * | ||
| **** ***, ***. | Media Buying, Media Planning | ******* | ||
| ****** **********, ***. | Digital | ****** | ||
| ***** *********** | Digital | ****** |
See Winmo sales intelligence in action
WinmoEdge
Gen-Z Media Opps: Krispy Kreme switches tactics amid increase in digital spend
Krispy Kreme (KK) recently started focusing on delivering doughnuts fresher and more quickly. In a shift away from relying on brick-and-mortars, KK is transitioning to selling doughnuts in convenience, grocery and other retail outlets. It's promoting proven items rather than coming up with new products. The company's advertising strategy will likely shift as a result, so keep KK on your radar... KK? (I tried.)
KK also works with third-party delivery services such as Instacart, GrubHub and Postmates.
In 2021, Pathmatics reports the company spent roughly $22.4m on digital ads, up 45% from the roughly $15.4m it spent in 2020. KK earned around 2.4b digital impressions last year via Instagram (53%) and Facebook (47%) ads.
This company's currently targeting Gen-Z, so sellers able to offer high-ROI digital strategies will probably have an upper hand securing some of these increasing ad dollars. According to Kantar data, KK also invests in OOH and local broadcast.
Agency & martech readers - I see no major signs of imminent agency reviews, but you might be able to secure project-based work down the road. KK currently receives digital assistance from Intermark Group.