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Big Communications, Inc. | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(205) 322-5646
Primary Address
2121 Second Avenue North
Suite 100
Birmingham, AL 35203
USA

Big Communications, Inc. Contacts

Contacts (5/19)
Name Title State
John M. Founder, Chief Executive Officer & Chairman AL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (205) 322-5646
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2121 Second Avenue North
Suite 100
Birmingham, AL
35203
USA
Mary Jane C. Director, Accounts AL
Robert B. Digital Operations Lead AL
Shannon B. Creative Director AL
Evan B. Art Director AL

Client Relationships

Current Past

Brand Service From To Media Spend
********** ********** & ******** ****** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Jack's Family Restaurants appoints digital AOR amid spend declines (Score 27)


Sales lead: Reach out offering ad space because this appointment signals the company will increase digital spend.

  • Luckie as its digital AOR in January 2023. 
  • The agency will manage digital brand strategy and creative across digital and social channels. 
  • It is also responsible for utilizing business intelligence to improve same-store sales and digital engagement.
  • We told you about Jack's new creative, traditional media, and PR AOR in December. 

Jack's target demographic: Gen-Xers & boomers in the SE

The company will likely:

  • Ramp up digital spend
  • Revise digital ad placement
  • Seek additional agency assistance

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: Jack's spent about $4.5k on digital display ads in 2022. 
  • 2022 data: 527k impressions via desktop display (52%) and mobile display (48%). 
  • 2020-2021 spend: Full-year spend dropped by 31% from $58k in 2020 to $40k in 2021. 
  • Ad location: It placed 91% of these ads directly onto sites such as whnt.com, wsfa.com, wcbi.com, and wiat.com. It placed 9% of these ads indirectly through Google AdX+AdSense onto whnt.com. 

Additional channel insights  

  • Jack's also invests in OOH, radio, and local broadcast.
  • Click here to use Jack's location finder to see where you can offer local ad space.  

Agency analysis:

  • Opportunity: Reach out to see if Jack's needs any more assistance.
  • Current roster:

Insight Sources: Digital spend insights estimated by Kantar.