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Big Communications, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(205) 322-5646
Primary Address
2121 Second Avenue North
Suite 100
Birmingham, AL 35203
USA

Big Communications, Inc. Contacts

Contacts (5/11)
Name Title State
John M. Founder, Chief Executive Officer & Chairman AL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (205) 322-5646
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2121 Second Avenue North
Suite 100
Birmingham, AL
35203
USA

Mark E. President AL
Robert B. Digital Operations Lead AL
Mary Jane C. Director, Accounts AL
Merry Michael S. Media Director AL

Client Relationships


Brand Service From To Media Spend
*******, ***. Creative, Digital, Media Buying, Media Planning, Public Relations 2015 present ***
********** ********** & ******** ****** AOR - media buying & planning 2012 present *
********* ******* ****** Media Buying, Media Planning unknown present ******
********* Creative, Digital, Public Relations 2015 present *
******* Creative, Digital, Public Relations 2015 present *

See Winmo sales intelligence in action

WinmoEdge

Male Gen-Z, Millennial Media Opps: Valvoline launches "The Original Motor Oil" campaign (Score 25)


Automotive services company be supported by TV, social media, digital ads and a website. Valvoline is bringing back its logo from the late 1960s in order to promote its place as the first motor oil brand in the country. The campaign will also feature influencer content that will be released online.

Adbeat reports Valvoline spent around $232.2k on digital display ads over the last 365 days, down 32% from $306.3k during the 365 days prior. It placed 41% of these ads site direct onto sites such as camaroz28.com, dieseltruckresource.com, honda-tech.com, acurazine.com and corvetteforum.com. It placed 34% of these as video ads through YouTube onto youtube.com. It placed 23% of these ads programmatically through Google Display Network onto sites such as hotrod.com, thefreedictionary.com, superstreetonline.com, f150online.com and autoservicecosts.com. Finally, it placed 2% as native ads through Nativo onto sites such as clublexus.com, ford-trucks.com, yotatech.com, ls1tech.com and thirdgen.org. 

According to iSpot, the company spent around $55.9k on national TV ads YTD, a significant decrease from $3m during the same time period of 2019. Full-year spend equaled $10.4m in 2019 and $7.7m in 2018. This year it placed ads during programming such as "ARCA Racing Series," "MLB Baseball" and "Boxeo." These shows are popular among mainly Gen-Z and millennial men. 

Sellers-- The company also utilizes local OOH and print ads; check out locations Valvoline products are sold here. Both national TV and digital display ad spend is currently down, but the campaign should reverse that trend. Reach out soon to capture campaign ad dollars. Sellers that can get ads in front of millennial and Gen-Z males will have the most success. 

Agency & martech readers-- Big Communications, Inc. takes care of creative work for Valvoline. Nothing currently points to a potential review; prospect elsewhere for the time being.