Top Advertising Industries 2025

Winmo tracks companies that fall within 36 different industries, ranging from Apparel and Accessories to Health Care. The majority of these industries are business-to-consumer, but a large number of business-to-business organizations are also tracked.

Which industry spends the most on advertising?
The industry that spends the most on advertising in the U.S. is Financial Services and Government, with over $42 billion in media spend over the past twelve months. Top advertisers in Financial Services and Government include H.I.G. Capital Management, Capital One Financial, DC Lottery, Centers for Disease Control & Prevention, and Wells Fargo.

What industry has the most advertising?
In addition to Financial Services and Government, Retail Stores and Chains spend billions on advertising each year. Advertising from retail stores and chains in Winmo surpassed $18 billion last year, with the largest outlays from Amazon.com, Apple, Walmart Stores, The TJX Companies, and Macy’s.

Top 10 Industries by Ad Spend

More Industries that are Big Ad spenders

Account Based Marketing (ABM)Accounting, Consulting, Law FirmsAdvertising & PromotionAdvocacy, Loyalty & ReferralsAerospace & DefenseAffiliate Marketing & ManagementAftermarket, Tires, PartsAgile & Lean ManagementAgricultural BusinessAirlinesAlternative EnergyAmbulance Services, Emergency TransportationAmusement Parks, Zoos, AttractionsAnti-drug & Anti-tobaccoApparel & AccessoriesAppliances For The HomeArchitects & EngineersArmed ForcesAssociations & OrganizationsAudience/Marketing Data & Data EnhancementAuto CareAuto ManufacturersAutomotiveBankingBeer, Wine, Liquor, SpiritsBeveragesBiotechnologyBooksBroadcastingBrokerage & Investment ServicesBudgeting & FinanceBuilding Maintenance & Related ServicesBuilding Materials & SuppliesBus Travel & Train TravelBuses & Other VehiclesBusiness Machines & EquipmentBusiness/Customer Intelligence & Data ScienceCall Analytics & ManagementCar RentalCarpet & Floor CoveringCasino HotelsCellular Phones & Wireless Service ProvidersChannel, Partner & Local MarketingCharitable OrganizationsChemicalsChild Care, Elementary & Secondary SchoolsClothing ManufacturersCollaborationColleges & UniversitiesCommerce & SalesCommunications Equipment, Satellites & Transmission ServicesCommunity & ReviewsComputer Hardware: Components & PartsComputer Hardware: Systems, Peripherals, PCs, LaptopsConstruction FirmsConsumer ElectronicsContent & ExperienceContent Management System (CMS) & Web Experience ManagementContent MarketingConvenience Stores & Gas StationsCosmetics, Perfume, Toiletries & Personal Care ItemsCredit CardCredit ServicesCruise LinesCustomer Data PlatformCustomer Experience, Service & SuccessCustomer Relationship Management (CRM)Dashboards & Data VisualizationDataData Management Platform (DMP)DealershipsDepartment StoresDigital Business ProviderDisplay & Programmatic AdvertisingDrug StoresECommerceEcommerce MarketingEcommerce Platforms & CartsEducationEducation & Training CentersElectrical Components & DevicesElectronic Gaming SystemsEmail MarketingEnergy DistributorsEnergy, Gasoline & OilEntertainmentEnvironmental ServicesEquity Investment FirmEvents, Meetings & WebinarsEye Care, OpticalFabricFds & BvrgsFeedback & ChatFibers & YarnFilm, Batteries & FlashlightsFinancial ServicesFine Arts: Museums, Theater, Ballet, SymphonyFine Writing Instruments & StationeryFirearmsFloor, Wall & Window CoveringFoodFood Growers, Wholesalers & DistributorsFood Service Equipment & SuppliesForestry, Lumber & Paper Products ManufacturersFoundations & Cultural InstitutionsFreight Delivery ServicesFunerary ServicesFurnitureGambling: Lotteries, Casinos, Gambling Venues, Supplies & EquipmentGasoline & Motor Oil MarketersGovernmentGrocery StoresHand Tools & AccessoriesHandbags, Sunglasses, Misc. AccessoriesHealth & Fitness Clubs & EquipmentHealth CareHealth Care PlansHealth OrganizationsHome Health Care Services & ProductsHome Improvement, Hardware & Home Decor RetailersHome RelatedHome Services: Pest, Maid, SecurityHospitals, Nursing Homes, Health Care FacilitiesHotels, Motels & ResortsHousehold Cleaners & ProductsHousewares, Kitchenware & UtensilsIndustrial & Farm EquipmentIndustrial Equipment & MachineryInfant & Youth ApparelInfant & Youth Supplies & EquipmentInfluencersInsuranceInteractive ContentInternet & Broadband Service ProvidersInternet Content ProvidersInternet Search Engines & Reference Guide ProvidersIPaaS, Cloud/Data Integration & Tag ManagementJewelry & WatchesLamps, Decorative Hardware & Other Home AccessoriesLawn & Garden, Outdoor LivingLeasingLogistics Service ProvidersLuggage & BriefcasesLunch Boxes, Thermoses, CoolersMachine PartsMagazinesManagementManufactured Homes, Mobile Homes, Trailer ParksManufacturingMarketing Analytics, Performance & AttributionMarketing Automation & Campaign/Lead ManagementMarketing Resource Management (MRM)Mass RetailersMedical Devices & EquipmentMedical LaboratoriesMedical Practice ManagementMetals & MiningMetropolitan Mass Transit AuthoritiesMisc. Services For Farmers & GrowersMiscellaneous Rentals: Tools, Party Supplies, Linens, Uniforms, Etc.Mobile & Web AnalyticsMobile AppMobile AppsMobile MarketingMortgage Companies & Commercial LendersMotorcyclesMovies: Production, Distribution, TheatersMusic: Record Labels, Music Publishers, DistributorsMusical InstrumentsNative/Content AdvertisingNewspapersNon-alcoholicNon-profit OrganizationsOEM & SuppliersOfficeOffice FurnitureOffice RelatedOffice SuppliesOil & Gas Exploration, Production & EquipmentOptimization, Personalization & TestingOther GovernmentalOther Packaged GoodsOther Periodicals & Print MediaOther Recreational Equipment: Pool Tables, Jungle GymPackaged FoodsPackaged GoodsParcel Delivery ServicesParking CompaniesPersonal Appliances: Shavers, Hair Dryers, Etc.Personal Computers & OrganizersPet SuppliesPharmaceuticals & OTC DrugsPhotography & Video EquipmentPleasure Boats, WatercraftPlumbing & HVAC Equipment & ServicesPower Generation EquipmentPredictive AnalyticsPrintPrinting & PackagingProduct ManagementProgramming Content ProvidersProgramming Transmission Service ProvidersProjects & WorkflowProperty Management, Maintenance & Related ServicesPublic RelationsPublishing & Printed MediaReal EstateReal Estate DevelopersRecreational Vehicles: ATVs, Snowmobiles, RVs, Etc.REITsResidentialRestaurantsRetail Stores & ChainsRetail, Proximity & IoT MarketingRetailers Of Apparel & AccessoriesRubber, Plastics And Other Raw GoodsSales Automation, Enablement & IntelligenceSearch & Social AdvertisingSearch Engine Optimization (SEO)Security, Pest Control, JanitorialSeed, Feed & FertilizerService BusinessesServices: IT Consulting, Systems Integration, IT TrainingShoe ManufacturersSocial & RelationshipsSocial MediaSocial Media Marketing & MonitoringSoftwareSpecialty RetailersSporting Goods & EquipmentSports & RecreationSports News, Programming & MediaSports Teams & LeaguesStaffing, Temporary Employment, HR & Benefits ServicesState LotteriesStreaming MediaSurgical Supplies & EquipmentSwimming Pool & Hot Tubs: Equipment & ChemicalsTalent ManagementTaxi, Limousine, Private Coach & Other Passenger ServicesTechnologyTelecommunicationsTelephone Transmission Services & EquipmentTelevision & Radio StationsTelevisions, Stereos, DVDs, Blu-RayTextile Machinery & SuppliesTextilesTobaccoTourism BoardsToys, Games, Hobbies, Arts & Crafts SuppliesTractor Trailer ManufacturersTransportation & ShippingTransportation EquipmentTravel & HospitalityTruck Renting & LeasingUtility CompaniesVacation & Travel Planners, Tour OperatorsVendor AnalysisVenture CapitalVeterinary MedicineVideo AdvertisingVideo MarketingVitamins & Nutritional SupplementsWall CoveringWaste Management, Recycling

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