Mattel, Inc. Advertising Profile
Mattel, Inc. Company Overview:
Mattel, headquartered in El Segundo, CA, is a world leader in toy manufacturing. The company's iconic Barbie doll is one of the world's best-selling fashion dolls. Other popular brands in the Mattel family include Hot Wheels, American Girls, and Fisher-Price. The company markets its products on a global scale.
Primary Address
333 Continental Boulevard
El Segundo, CA 90245
USA
Mattel, Inc. Advertising Agencies
Explore a detailed list of current and past ad agencies that work with Mattel, Inc.. Sort its marketing agencies by the type of services they offer including creative, PR, media planning, media buying and more. With Winmo’s detailed database of Mattel, Inc.'s advertising agencies at your fingertips you will quickly be able to answer questions like these:
How many brands does Mattel, Inc. have?
Mattel, Inc. has 25 unique brands.
How much does Mattel, Inc. spend on media?
Mattel, Inc. spends $5441 on media.
Barbie
El Segundo, CA
Digital CreativeBranding & IdentityCreativeDigital
Hot Wheels
El Segundo, CA
AORCreativeDigital
Magic 8 Ball
El Segundo, CA
AORBranding & IdentityCreativeDigitalMedia Buying
Matchbox
El Segundo, CA
Branding & IdentityDigital CreativeCreativeDigital
Max Steel
El Segundo, CA
Digital CreativeCreativeDigitalMedia Buying
Othello
El Segundo, CA
AORDigital CreativeBranding & IdentityCreative
Polly Pocket!
El Segundo, CA
AORCreativeDigitalMedia BuyingMedia Planning
Tyco R/C
El Segundo, CA
Branding & IdentityDigital CreativeCreative
UNO
El Segundo, CA
CreativeDigitalMedia Buying
View-Master
El Segundo, CA
AORCreativeDigitalMedia BuyingMedia Planning
Mattel, Inc. Marketing Team
Winmo tracks marketing team contacts brand by brand (budget by budget), with an update cycle of sixty days for maximum accuracy. With Winmo, you can get detailed information on the entire Mattel, Inc. marketing team. Find basics on each marketer such as name, job title, brand responsibilities, email, and direct phone number, as well as current marketing strategies, areas of media investment, and do’s and don’ts for engaging. Here’s the kinds of questions you’ll be able to quickly answer with our database:
Who is the CMO at Mattel, Inc.?
The chief marketing officer at Mattel, Inc. is N/A.
How big is the Mattel, Inc. Marketing Team?
There are 213 staff members currently involved in marketing for Mattel, Inc..
Catherine F.
Executive Vice President, Corporate Communications
CA
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Joleen J.
Director, Finance
CA
Lisa M.
Executive Vice President & Chief Brand Officer
CA
Deena S.
Director, Barbie Global Brand Marketing
CA
Megan P.
Director, Global Brand & Franchise Marketing
CA
Mattel, Inc. Ad Spend 2025
This section digs into the specifics of the advertising spend at Mattel, Inc. and activity across channels such as Out of Home, Radio, Broadcast, Print, Digital Display, CTV, Digital Video and Social Media, highlighting their peak buying times, media mix, and a month over month comparison.
Mattel, Inc. Advertising Spend
Winmo provides comprehensive data detailing annual advertising spend for Mattel, Inc., showcasing the total spend broken down by month, fiscal quarter and monthly percentage change to illustrate the company's evolving marketing advertising strategies.
Mattel, Inc. Media Mix
Explore a detailed breakdown of the last 12 months media spending for Mattel, Inc. across various advertising channels including digital, broadcast, print, radio and more. Those channels can then be broken down further and viewed monthly or quarterly.
Win More with Winmo
If you are looking to tap into Mattel, Inc. marketing spend, Winmo paves a clear path to engaging the right contacts at the right time. Winmo connects ad spend, marketing activity and peak buying periods to marketing team and ad agency budget-holders, even providing you with AI-powered email templates based on Mattel, Inc. decision-makers' personality types. Winmo's award winning platform tracks this intel for those who control $100 billion in marketing spend each year, making it the top choice among sellers of agency services, advertising, marketing technology, or corporate sponsorships.
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Mattel, Inc. Social Media Marketing Ad Spend
See whether Mattel, Inc. is spending on social media platforms like X, TikTok, Facebook, Instagram and Pinterest, as well as how active it is on YouTube desktop, iOS or Android.