Goop Advertising Profile
Goop Company Overview:
Goop, headquartered in Santa Monica, California is an online publication and online store that provides recommendations and insights on lifestyle brands. Goop, also has an online shop for goop products and goop recommended brands.
Primary Address
212 26th Street
Suite 206
Santa Monica, CA 90402
USA

Goop Advertising Agencies
Explore a detailed list of current and past ad agencies that work with Goop. Sort its marketing agencies by the type of services they offer including creative, PR, media planning, media buying and more. With Winmo’s detailed database of Goop's advertising agencies at your fingertips you will quickly be able to answer questions like these:
How many brands does Goop have?
Goop has 2 unique brands.
How much does Goop spend on media?
It is unknown how much Goop spends on media.
Goop Marketing Team
Winmo tracks marketing team contacts brand by brand (budget by budget), with an update cycle of sixty days for maximum accuracy. With Winmo, you can get detailed information on the entire Goop marketing team. Find basics on each marketer such as name, job title, brand responsibilities, email, and direct phone number, as well as current marketing strategies, areas of media investment, and do’s and don’ts for engaging. Here’s the kinds of questions you’ll be able to quickly answer with our database:
Who is the CMO at Goop?
The chief marketing officer at Goop is Lauren Johnston.
How big is the Goop Marketing Team?
There are 23 staff members currently involved in marketing for Goop.
Goop Ad Spend 2025
This section digs into the specifics of the advertising spend at Goop and activity across channels such as Out of Home, Radio, Broadcast, Print, Digital Display, CTV, Digital Video and Social Media, highlighting their peak buying times, media mix, and a month over month comparison.
Goop Advertising Spend
Winmo provides comprehensive data detailing annual advertising spend for Goop, showcasing the total spend broken down by month, fiscal quarter and monthly percentage change to illustrate the company's evolving marketing advertising strategies.

Goop Media Mix
Explore a detailed breakdown of the last 12 months media spending for Goop across various advertising channels including digital, broadcast, print, radio and more. Those channels can then be broken down further and viewed monthly or quarterly.

Win More with Winmo
If you are looking to tap into Goop marketing spend, Winmo paves a clear path to engaging the right contacts at the right time. Winmo connects ad spend, marketing activity and peak buying periods to marketing team and ad agency budget-holders, even providing you with AI-powered email templates based on Goop decision-makers' personality types. Winmo's award winning platform tracks this intel for those who control $100 billion in marketing spend each year, making it the top choice among sellers of agency services, advertising, marketing technology, or corporate sponsorships.

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Goop Social Media Marketing Ad Spend
See whether Goop is spending on social media platforms like X, TikTok, Facebook, Instagram and Pinterest, as well as how active it is on YouTube desktop, iOS or Android.