General Assembly Advertising Profile
General Assembly Company Overview:
General Assembly is a pioneering, experiential education that includes full-time and part-time courses taught on-campus, online, and on site with companies, giving individuals and teams flexible options for growth and development.
Primary Address
10 East 21st Street
New York, NY 10010

General Assembly Advertising Agencies
Explore a detailed list of current and past ad agencies that work with General Assembly. Sort its marketing agencies by the type of services they offer including creative, PR, media planning, media buying and more. With Winmo’s detailed database of General Assembly's advertising agencies at your fingertips you will quickly be able to answer questions like these:
How many brands does General Assembly have?
General Assembly has 1 unique brands.
How much does General Assembly spend on media?
It is unknown how much General Assembly spends on media.

General Assembly Marketing Team
Winmo tracks marketing team contacts brand by brand (budget by budget), with an update cycle of sixty days for maximum accuracy. With Winmo, you can get detailed information on the entire General Assembly marketing team. Find basics on each marketer such as name, job title, brand responsibilities, email, and direct phone number, as well as current marketing strategies, areas of media investment, and do’s and don’ts for engaging. Here’s the kinds of questions you’ll be able to quickly answer with our database:
Who is the CMO at General Assembly?
The chief marketing officer at General Assembly is Jourdan Hathaway.
How big is the General Assembly Marketing Team?
There are 7 staff members currently involved in marketing for General Assembly.
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General Assembly Ad Spend 2025
This section digs into the specifics of the advertising spend at General Assembly and activity across channels such as Out of Home, Radio, Broadcast, Print, Digital Display, CTV, Digital Video and Social Media, highlighting their peak buying times, media mix, and a month over month comparison.
General Assembly Advertising Spend
Winmo provides comprehensive data detailing annual advertising spend for General Assembly, showcasing the total spend broken down by month, fiscal quarter and monthly percentage change to illustrate the company's evolving marketing advertising strategies.

General Assembly Media Mix
Explore a detailed breakdown of the last 12 months media spending for General Assembly across various advertising channels including digital, broadcast, print, radio and more. Those channels can then be broken down further and viewed monthly or quarterly.

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If you are looking to tap into General Assembly marketing spend, Winmo paves a clear path to engaging the right contacts at the right time. Winmo connects ad spend, marketing activity and peak buying periods to marketing team and ad agency budget-holders, even providing you with AI-powered email templates based on General Assembly decision-makers' personality types. Winmo's award winning platform tracks this intel for those who control $100 billion in marketing spend each year, making it the top choice among sellers of agency services, advertising, marketing technology, or corporate sponsorships.

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General Assembly Social Media Marketing Ad Spend
See whether General Assembly is spending on social media platforms like X, TikTok, Facebook, Instagram and Pinterest, as well as how active it is on YouTube desktop, iOS or Android.