Frito-Lay, Inc. Advertising Profile
Frito-Lay, Inc. Company Overview:
Frito-Lay manufactures a variety of snack foods. The company produces potato and corn chips, granola bars, cookies, popcorn, meat snacks and more have that are sold in grocery, and retail stores worldwide. Frito-Lay contributes two-thirds of sales and profits to its parent company's bottom line, and also controls more than half of the US snack chip market. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
Frito-Lay, Inc. Advertising Agencies
Explore a detailed list of current and past ad agencies that work with Frito-Lay, Inc.. Sort its marketing agencies by the type of services they offer including creative, PR, media planning, media buying and more. With Winmo’s detailed database of Frito-Lay, Inc.'s advertising agencies at your fingertips you will quickly be able to answer questions like these:
How many brands does Frito-Lay, Inc. have?
Frito-Lay, Inc. has 30 unique brands.
How much does Frito-Lay, Inc. spend on media?
Frito-Lay, Inc. spends $70372 on media.
Frito-Lay, Inc. Marketing Team
Winmo tracks marketing team contacts brand by brand (budget by budget), with an update cycle of sixty days for maximum accuracy. With Winmo, you can get detailed information on the entire Frito-Lay, Inc. marketing team. Find basics on each marketer such as name, job title, brand responsibilities, email, and direct phone number, as well as current marketing strategies, areas of media investment, and do’s and don’ts for engaging. Here’s the kinds of questions you’ll be able to quickly answer with our database:
Who is the CMO at Frito-Lay, Inc.?
The chief marketing officer at Frito-Lay, Inc. is Jessica Spaulding.
How big is the Frito-Lay, Inc. Marketing Team?
There are 56 staff members currently involved in marketing for Frito-Lay, Inc..
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Frito-Lay, Inc. Ad Spend 2025
This section digs into the specifics of the advertising spend at Frito-Lay, Inc. and activity across channels such as Out of Home, Radio, Broadcast, Print, Digital Display, CTV, Digital Video and Social Media, highlighting their peak buying times, media mix, and a month over month comparison.
Frito-Lay, Inc. Advertising Spend
Winmo provides comprehensive data detailing annual advertising spend for Frito-Lay, Inc., showcasing the total spend broken down by month, fiscal quarter and monthly percentage change to illustrate the company's evolving marketing advertising strategies.
Frito-Lay, Inc. Media Mix
Explore a detailed breakdown of the last 12 months media spending for Frito-Lay, Inc. across various advertising channels including digital, broadcast, print, radio and more. Those channels can then be broken down further and viewed monthly or quarterly.
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Frito-Lay, Inc. Social Media Marketing Ad Spend
See whether Frito-Lay, Inc. is spending on social media platforms like X, TikTok, Facebook, Instagram and Pinterest, as well as how active it is on YouTube desktop, iOS or Android.