FreeWill Advertising Profile
FreeWill Company Overview:
FreeWill is an online service that provides legal forms and legal information. FreeWill offers philanthropy and estate planning tools for donors and fundraisers to donate simpler and easier. The company is making estate planning warm, accessible, and totally free – so that people can more easily care for the people and causes they love. Through its partnerships with 1,000+ nonprofits who understand that major gifts often are part of estate plans, FreeWill is also able to provide a comprehensive suite of estate planning and related tools to consumers free of cost. Freewill has generated nearly $5 billion in planned and real-time gifts for more than 10,000 nonprofits while helping more than 460,000 consumers create wills and plan their estates.
Primary Address
110 E 25th St
New York, NY 10010

FreeWill Advertising Agencies
Explore a detailed list of current and past ad agencies that work with FreeWill. Sort its marketing agencies by the type of services they offer including creative, PR, media planning, media buying and more. With Winmo’s detailed database of FreeWill's advertising agencies at your fingertips you will quickly be able to answer questions like these:
How many brands does FreeWill have?
FreeWill has 1 unique brands.
How much does FreeWill spend on media?
It is unknown how much FreeWill spends on media.
FreeWill Marketing Team
Winmo tracks marketing team contacts brand by brand (budget by budget), with an update cycle of sixty days for maximum accuracy. With Winmo, you can get detailed information on the entire FreeWill marketing team. Find basics on each marketer such as name, job title, brand responsibilities, email, and direct phone number, as well as current marketing strategies, areas of media investment, and do’s and don’ts for engaging. Here’s the kinds of questions you’ll be able to quickly answer with our database:
Who is the CMO at FreeWill?
The chief marketing officer at FreeWill is N/A.
How big is the FreeWill Marketing Team?
There are 4 staff members currently involved in marketing for FreeWill.
FreeWill Ad Spend 2025
This section digs into the specifics of the advertising spend at FreeWill and activity across channels such as Out of Home, Radio, Broadcast, Print, Digital Display, CTV, Digital Video and Social Media, highlighting their peak buying times, media mix, and a month over month comparison.
FreeWill Advertising Spend
Winmo provides comprehensive data detailing annual advertising spend for FreeWill, showcasing the total spend broken down by month, fiscal quarter and monthly percentage change to illustrate the company's evolving marketing advertising strategies.

FreeWill Media Mix
Explore a detailed breakdown of the last 12 months media spending for FreeWill across various advertising channels including digital, broadcast, print, radio and more. Those channels can then be broken down further and viewed monthly or quarterly.

Win More with Winmo
If you are looking to tap into FreeWill marketing spend, Winmo paves a clear path to engaging the right contacts at the right time. Winmo connects ad spend, marketing activity and peak buying periods to marketing team and ad agency budget-holders, even providing you with AI-powered email templates based on FreeWill decision-makers' personality types. Winmo's award winning platform tracks this intel for those who control $100 billion in marketing spend each year, making it the top choice among sellers of agency services, advertising, marketing technology, or corporate sponsorships.

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FreeWill Social Media Marketing Ad Spend
See whether FreeWill is spending on social media platforms like X, TikTok, Facebook, Instagram and Pinterest, as well as how active it is on YouTube desktop, iOS or Android.