Dollar General Corporation Advertising Profile
Dollar General Corporation Company Overview:
Dollar General Corporation, founded in 1939, is a chain of variety stores that offers both name brand and generic brands to consumers. Headquartered in Goodlettsville, TN, Dollar General offers consumable basics and household items to consumers at low prices.
Primary Address
100 Mission Ridge
Goodlettsville, TN 37072
USA

Dollar General Corporation Advertising Agencies
Explore a detailed list of current and past ad agencies that work with Dollar General Corporation. Sort its marketing agencies by the type of services they offer including creative, PR, media planning, media buying and more. With Winmo’s detailed database of Dollar General Corporation's advertising agencies at your fingertips you will quickly be able to answer questions like these:
How many brands does Dollar General Corporation have?
Dollar General Corporation has 2 unique brands.
How much does Dollar General Corporation spend on media?
Dollar General Corporation spends $38691 on media.
Dollar General Corporation Marketing Team
Winmo tracks marketing team contacts brand by brand (budget by budget), with an update cycle of sixty days for maximum accuracy. With Winmo, you can get detailed information on the entire Dollar General Corporation marketing team. Find basics on each marketer such as name, job title, brand responsibilities, email, and direct phone number, as well as current marketing strategies, areas of media investment, and do’s and don’ts for engaging. Here’s the kinds of questions you’ll be able to quickly answer with our database:
Who is the CMO at Dollar General Corporation?
The chief marketing officer at Dollar General Corporation is Tony Rogers.
How big is the Dollar General Corporation Marketing Team?
There are 33 staff members currently involved in marketing for Dollar General Corporation.
Dollar General Corporation Ad Spend 2025
This section digs into the specifics of the advertising spend at Dollar General Corporation and activity across channels such as Out of Home, Radio, Broadcast, Print, Digital Display, CTV, Digital Video and Social Media, highlighting their peak buying times, media mix, and a month over month comparison.
Dollar General Corporation Advertising Spend
Winmo provides comprehensive data detailing annual advertising spend for Dollar General Corporation, showcasing the total spend broken down by month, fiscal quarter and monthly percentage change to illustrate the company's evolving marketing advertising strategies.

Dollar General Corporation Media Mix
Explore a detailed breakdown of the last 12 months media spending for Dollar General Corporation across various advertising channels including digital, broadcast, print, radio and more. Those channels can then be broken down further and viewed monthly or quarterly.

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Dollar General Corporation Social Media Marketing Ad Spend
See whether Dollar General Corporation is spending on social media platforms like X, TikTok, Facebook, Instagram and Pinterest, as well as how active it is on YouTube desktop, iOS or Android.