American Girl Advertising Profile
American Girl Company Overview:
American Girl makes the American Girls Collection of 18-inch, high-dollar dolls, including Kirsten and Molly. It also publishes "American Girl" magazine and American Girl books (more than 110 million copies sold) and sells room décor, clothing, and accessories, including items that match the dolls. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
Primary Address
8400 Fairway Place
Middleton, WI 53562
USA
American Girl Advertising Agencies
Explore a detailed list of current and past ad agencies that work with American Girl. Sort its marketing agencies by the type of services they offer including creative, PR, media planning, media buying and more. With Winmo’s detailed database of American Girl's advertising agencies at your fingertips you will quickly be able to answer questions like these:
How many brands does American Girl have?
American Girl has 1 unique brands.
How much does American Girl spend on media?
American Girl spends $4583 on media.
American Girl Marketing Team
Winmo tracks marketing team contacts brand by brand (budget by budget), with an update cycle of sixty days for maximum accuracy. With Winmo, you can get detailed information on the entire American Girl marketing team. Find basics on each marketer such as name, job title, brand responsibilities, email, and direct phone number, as well as current marketing strategies, areas of media investment, and do’s and don’ts for engaging. Here’s the kinds of questions you’ll be able to quickly answer with our database:
Who is the CMO at American Girl?
The chief marketing officer at American Girl is N/A.
How big is the American Girl Marketing Team?
There are 7 staff members currently involved in marketing for American Girl.
Julie P.
Senior Director, Public Relations
WI
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Jamie C.
President
WI
Kathy M.
Vice President, Marketing
WI
Jeannette O.
Art Director
WI
Gretchen B.
Art Director, Content Development
WI
American Girl Ad Spend 2025
This section digs into the specifics of the advertising spend at American Girl and activity across channels such as Out of Home, Radio, Broadcast, Print, Digital Display, CTV, Digital Video and Social Media, highlighting their peak buying times, media mix, and a month over month comparison.
American Girl Advertising Spend
Winmo provides comprehensive data detailing annual advertising spend for American Girl, showcasing the total spend broken down by month, fiscal quarter and monthly percentage change to illustrate the company's evolving marketing advertising strategies.
American Girl Media Mix
Explore a detailed breakdown of the last 12 months media spending for American Girl across various advertising channels including digital, broadcast, print, radio and more. Those channels can then be broken down further and viewed monthly or quarterly.
Win More with Winmo
If you are looking to tap into American Girl marketing spend, Winmo paves a clear path to engaging the right contacts at the right time. Winmo connects ad spend, marketing activity and peak buying periods to marketing team and ad agency budget-holders, even providing you with AI-powered email templates based on American Girl decision-makers' personality types. Winmo's award winning platform tracks this intel for those who control $100 billion in marketing spend each year, making it the top choice among sellers of agency services, advertising, marketing technology, or corporate sponsorships.
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American Girl Social Media Marketing Ad Spend
See whether American Girl is spending on social media platforms like X, TikTok, Facebook, Instagram and Pinterest, as well as how active it is on YouTube desktop, iOS or Android.