Clifton Park, NY issues RFP for ice arena naming rights
Dec 21, 2023

Due Date: January 12, 2024; questions due December 28 Scope of Work: The Town of Clifton Park is seeking proposals for one or more sponsors ro support the Clifton Park Ice Arena through sponsorship/naming rights relationship for a period of ten years. Contact: Phil Barrett // pbarrett@cliftonpark.org RFP Link

Gen-X, Millennial Opps: Sanofi announces new creative AOR (Score 63)
Dec 21, 2023

Sales lead: Reach out to offer ad space & inquire about other agency opportunities.  Sanofi U.S. selected The Martin Agency as creative AOR for 10 of its brands in December 2023. The brands include Icy Hot, Gold Bond, Cortizone 10, Aspercreme, Xyzal, Unisom, Nasacort, Selsun Blue, Zantac, and Unisom.  R3 led the review for Sanofi.  Saatchi & Saatchi Wellness, 31,000 FT, and Terri & Sandy were the incumbents.  The company plans on investing more in CTV/streaming and experiential ...

Westchester County, NY issues RFP for social media marketing services
Dec 20, 2023

Due Date: February 2, 2024; questions due January 12 Scope of Work: The Westchester County Office of Economic Development (WC OED) is looking to select a vendor to provide social media marketing services. The goal of the social media marketing is to: (1) Showcase Westchester County as a great place to work, live and visit; (2) Showcase the initiatives of the WCOED and reflect the department’s priorities; (3) Drive increased reach and engagement; and (4) Maximize each platform’s algorithms ...

Owl Sports names first PR AOR following CMO hire (Score 72)
Dec 20, 2023

  Sales lead: A PR hire usually indicates that a campaign launch is imminent. Be sure you are reaching out for potential revenue opps. Quiet pickleball paddle maker Owl Sports has named Spool as its first PR AOR. They will handle a variety of services, including media relations and crisis communications. A media blitz has already commenced, starting with features on The Today Show and other media outlets such as Yahoo, Forbes, Mens Health, and CNBC. They have also partnered with at...

Alaska Division os Public Health issues RFP for social marketing services
Dec 20, 2023

Due Date: January 31, 2024; questions due January 5 Scope of Work: The Alaska Division of Public Health, Section of Chronic Disease Prevention and Health Promotion (CDPHP) is seeking a successful offeror to manage its public health education efforts. The selected offeror will work closely with the Section’s public health communication specialists to plan, develop, create, implement, provide, and evaluate comprehensive, statewide public education campaigns. These campaigns will use an evide...

B2B Opps: Extreme Networks hires CMO amid digital spend increases (Score 49)
Dec 20, 2023

Sales lead: This hire will likely lead to spend shifts & agency appointments.  Extreme Networks (EN) selected Monica Kumar as EVP & CMO in December 2023. Kumar joins from Hitachi Vantara, where she held the same role.  She now leads all of EN's marketing operations. Target demographic: Businesses that need cloud networking services The company will likely: Continue increasing digital spend Experiment with different ad channels Seek agency assistance Broadcast ...

Gen-Z, Millennial Opps: Vuori hires CMO amid spend increases (Score 53)
Dec 20, 2023

Sales lead: Get in touch to offer ad space & agency assistance.  Vuori Clothing appointed Karen Riley-Grant as CMO, effective January 22nd, 2024. Riley-Grant joins from Levi Strauss where she served as CMO from 2021 to 2023. As Vuori's CMO, she is responsible for all marketing duties across retail, eCommerce, wholesale, and digital. Target demographic: Gen-Zers & millennials  The company will likely: Keep ramping up ad spend Try new ad channels Outsource some marke...

Gen-X, Millennial Opps: iFIT brings in CMO with agency experience (Score 61)
Dec 20, 2023

Sales lead: This hire will directly impact the company's ad spend & agency roster.  iFIT Health & Fitness recently hired Mark Phillips as CMO.  Phillips brings agency experience from his most recent position as McKinsey & Company's CMO.  He is focused on revitalizing NordicTrack, iFIT's top brand. Target demographic: Gen-Xers & millennials  The company will likely: Return to higher ad spending Experiment with new ad channels Review agency roster Broadcast insi...

Millennial Parents Opps: Welch's taps AOR as it rebrands, launches ad campaign (Score 47)
Dec 20, 2023

Sales lead: Get in touch now to offer ad space & inquire about other agency duties.  Welch's recently appointed Fitzco as its creative AOR, replacing incumbent shop Anomaly.  The agency has already launched a campaign called "Let's Fruit Stuff Up."  The company plans on ramping up ad spend to promote the rebrand.  Welch's is amid a rebranding project that includes a new logo, packaging, and social media presence.   Welch's also partnered with Coop Ale Works on several ready-to-d...

Momvertising Opps: Seventh Generation picks up creative AOR (Score 32)
Dec 20, 2023

Sales lead: Start reaching out to offer ad space ahead of the upcoming campaign.  Seventh Generation (SG) named Mother NY creative AOR in December 2023. The agency's first campaign is scheduled for April 2024. It will reportedly be the brand's largest marketing push since before the pandemic.  Mother will also handle brand strategy, design, and visuals.  Opinionated is the incumbent creative AOR. Target demographic: Primary shoppers/moms (millennial & Gen-X women) The co...