Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Sales Lead: It's time for an announcement - Mark Howard joined TIME Magazine as its COO, effective June 2023. Howard joined from OpenWeb, where he was the global CBO; before that, he was the chief advertising and partnerships officer at Penske Media Corporation. Now, he will focus on accelerating TIME's digital transformation and optimizing organization-wide operations. Howard's responsibilities include print, digital, consumer marketing, and e-Commerce. The company will likely: ...

Sales lead: This promotion will directly impact the university's marketing strategy & agency roster.  Northwestern University (NU) appointed Jon Yates as global marketing & communications VP in June 2023.  He is responsible for NU's global marketing & communications team. This includes media relations, digital, publishing, marketing, & creative.  Yates joined NU in 2017 as media relations director and was promoted to communications AVP in 2020.  Target demographic: High s...

Sales Lead: Kraft Heinz (KH) is in search of a new top marketer since Sanjiv Gajiwala departed last year. Gajiwala was named as KH's chief marketing and growth officer less than a year before his departure. He was tasked with streamlining KH's marketing team. The company will likely: Implement strategy shifts Continue increasing spend Seek new agency partners, especially once it taps a new top marketer Target demographic:​​​​​​ Gen-Z and millennials ...

Media Sales Lead: CSAA Insurance just launched a new campaign featuring icons like *NSYNC's Joey Fatone, 98 Degrees's Lick Lachey, New Kids On The Block's Joey McIntire, and Boyz II Men's Wayna Morris. Made by Deloitte Digital, the music video initiative has a boy-band-y feel. Key Lead Takeaways: CSAA will likely continue experimenting with advertising and launching new work, so get in touch soon to secure ad dollars. Target Demographics: Nostalgic millennials and Gen-X; its national TV...

Sales Lead: Druva selected Ranga Rajagopalan as its CMO, effective June 2023. Rajagopalan joined from Commvault, where he was the products SVP. He succeeds Ash Parikh, who parted ways with Druva in April 2023 after an almost two-year stint as its CMO. Parikh now serves in the same role at Trellix. The company will likely: Shift strategy Return to higher spend Conduct agency reviews Target demographic:  Business DMs in search of data protection ...

Sales lead: This promotion will affect the company's marketing strategy & may lead to agency hires.  GymGuyz recently promoted Phil Brojan to president.  In addition to marketing, Brojan is now responsible for operations, learning/development, and technology.  Brojan took over as CMO in 2019. The company is also expanding as it entered 18 new territories in 2022. It plans on entering 75 new territories in 2023. Target demographic: Millennial fitness e...

Sales Lead: AssuredPartners named Liz Thrailkill as its first-ever CMO, effective June 2023. She joined from GOS Link, where she served as the VP of marketing and business development. Now, Thrailkill leads AssuredPartners's growth strategy via marketing, analytics, metrics, and brand development. **Note: Since we cannot yet provide Thrailkill's contact information, reach out to other DMs for now.** The company will likely: Shift strategy Return to higher spend Condu...

Media Sales Lead: Petco just launched a campaign featuring Snoop Dogg. The push is headlined by a 30-second spot called "DOGG WALK" portraying Snoop Dogg as a Doberman Pinscher. There are two shorter spots as well. The messaging focuses on promoting Petco's value, wellness services, veterinary care, and membership. The ads will run across TV, CTV, digital, and social media all year. Petco's creative AOR, Droga5, helped with the campaign. Snoop Dogg's pet wear brand, Snoop Doggie Doggs, will b...

Sales lead: Reach out now if you can help this company promote its new offering.  Oatly just launched its plant-based spreadable cream cheeses in the US. It comes in Plain and Chives & Onion.  The company started testing the cream cheese earlier this year.  We told you about Oatly sponsoring Minor League Baseball last month.  Target demographic: Gen-Zers & millennials seeking plant-based options The company will likely: Keep ramping up digital ad spend  Continue in...