Sales lead: Reach out now because this looks like a great opportunity for both sellers & agency readers.  Cruise selected The Bulleit Group to handle some of its PR business.  The agency will primarily handle engineering communications and promote women in technology.  The company also hired Jeff Miller as marketing VP in May 2023.  Miller most recently served as Snap's senior marketing & creative director. Cruise, which launched in 2013, is a self-driving ...

Sales lead: This company is poised to significantly increase traditional media spend.  Impossible Foods (IF) began its biggest marketing push yet with a 90-second musical spot called "Making Meat History." It also launched a series of ads with the tagline "The Summer of Impossible," which includes multiple shorter spots, digital ads, and social elements.  The company partnered with creative shop Super Serious for the push.  We told you about IF's new chief marketing & creative off...

Sales lead: This hire may lead to spend & agency roster shifts.  Wells Enterprises (WE) selected Isabella Chia as marketing VP, effective May 2023. Chia joins from Field + Farmer, where she served as EVP & managing director.  We told you about WE being acquired by Ferrero in January. Target demographic: Primary shoppers/moms (Gen-X & millennial women) The company will likely: Review the current agency roster Make additional leadership changes (recent acquisition) S...

Sales lead: Get in touch now to offer last-minute campaign ad space.  7-Eleven just kicked off a campaign called "Anything Flows" to promote Slurpee's new logo and cup design.  The campaign includes four sports ranging from 6-, 15-, and 30-seconds. They will be supported across broadcast, CTV, radio, streaming audio, display, social, and search. The push is scheduled to run through August.  Target demographic: Gen-Zers & millennials  The company will likely: Signific...

Sales Lead: Heineken recently launched a campaign for its 150th birthday. Made by Publicis's Le Pub, a creative agency partner of the beer giant, the campaign involves a rebrand of Heineken's social media platforms and website pages. To remind fans that the experience, not the spelling matters, the campaign and new branding use commonly made spelling errors and colloquial nicknames based on the ways in which people often misspell and misuse "Heineken." The company will l...

Sales Lead: Kohler recently selected Hanson Dodge as the media AOR for its new D2C wellness brand, Sprig. The agency will soon launch a marketing campaign designed to drive awareness of Sprig and its products. HD is currently planning, creating, trafficking, and implementing the launch campaign's media portion. The agency will also evaluate its effectiveness. The campaign will cover various online platforms and influencer marketing, along with other yet-to-be-announced act...

Sales Lead: Visible recently kicked off a CMO search due to the departure of Cheryl Gresham. Gresham became its CMO in December 2021 and is now the marketing VP and CMO at sibling brand Verizon Value. The brand will likely: Seek additional influencer partnerships Pursue additional cause marketing opportunities Continue increasing TV spend Return to higher digital spend under a relatively recent digital and social AOR (more below) Seek additional new agency partn...

Sales Lead: In an effort to encourage Gen-Z to do freelance work, Upwork launched a new social campaign. The social media campaign, #UpNext23, involves influencer work, helpful tips, and important resources for young talent. This is the first external project from Workshop, Upwork's in-house creative agency. As part of this effort, Grammy-nominated singer, rapper, and songwriter Cordae kicked off an online event that featured speakers such as @corporatenatalie, @saraimariee_, @lewis...

Sales lead: This hire may lead to spend shifts & agency appointments.  goPure Beauty named Bethany Crellin marketing VP, effective May 2023. Crellin most recently served as senior director of brand & influencer marketing at Guthy|Renker. It promoted Ryan Berejikian to media buying head in April 2023. Berejikian joined the company in 2021 and most recently served as a data analyst. Target demographic: Gen-X & millennial women  The company will likely: Ramp digital spe...

Sales lead: Get in touch if you can help this company reach younger consumers.  JOANN Stores tapped Tinuiti as its performance media AOR in June 2023.  The agency will handle shopping, analytics, search, display, paid social, strategic planning, and creative. Tinuiti is also tasked with boosting JOANN's media presence and helping it target younger consumers. Target demographic: Gen-Z & millennial women The company will likely: Try new marketing channels to reach a youn...