BMW finishes agency review, confirms 2024 Super Bowl ad (Score 61)
Jan 2, 2024

Sales lead: Get in touch now to offer 2024 ad space. BMW finally completed the creative review we told you about at the beginning of 2023. The company decided to retain Goodby, Silverstein & Partners, which picked up the account in 2018. It also tapped 180NY for social, The Javelin Agency for CRM, and Critical Mass for digital. Omnicom, which BMW named media AOR in October, now has the majority of the automaker's business under its umbrella.  The company also announced it will r...

Sacramento, CA issues RFP for creative storytelling consultants
Jan 2, 2024

  Due Date: January 12, 2024; January 5 Scope of Work: The City of Sacramento is requesting these services as part of its Capital Region Creative Corps project, a media outreach and engagement campaign to increase public awareness around climate, public health, civic engagement and social justice issues. This regional project is part of a statewide initiative developed by the State of California and the California Arts Council. As regional administrators of the project, the City has fun...

Gen-Z, Millennial Opps: Rag & Bone brings in new top marketer amid spend increases (Score 49)
Jan 2, 2024

Sales lead: Contact the new CMO for more information.  Rag & Bone (R&B) named Stephane Jaspar CMO, effective December 2023. Jaspar joins from Scotch & Soda where he held the same title.  He now leads all of R&B's marketing activities.  Target demographic: Millennials & Gen-Zers The company will likely: Keep ramping up digital spend Try new ad channels Outsource some marketing duties to agency partners Digital and social insights (digital ad spend, effectivenes...

Male Millennial, Gen-X Opps: TaxAct launches first campaign from new AOR (Score 26)
Jan 2, 2024

Sales lead: The company will likely ramp up ad spend throughout tax season. TaxAct recently appointed Fallon as creative and media AOR. The agency has already launched its first campaign titled, "Let's get them over with." The push stars actor Adam Scott and is being supported across TV, digital, social, and audio.  Target demographic: Millennials & Gen-Xers with a male skew The company will likely:  Increase ad spend Try new marketing channels Seek additional agen...

Millennial, Gen-X Opps: Newk's acquired by FSC Franchise Co. (Score 44)
Jan 2, 2024

Sales lead: The acquisition may lead to spend shifts & agency reviews.  Newk's Eatery was acquired by FSC Franchise Co. in late 2023. The financial terms of the deal have not been disclosed.  FSC plans on opening between 10-15 Newk's locations per year. FSC also owns Beef 'O' Brady's and The Brass Tap.  We told you about Newk's promoting Denise Pedini to CMO last summer.  Target demographic: Millennials & Gen-Xers The company will likely: Review current agency rost...

NY's Geneva Downtown Business Improvement District issues RFP for qualified event organizers
Jan 2, 2024

  Due Date: January 8, 2024; the question deadline passed while we were on our end-of-year publishing hiatus, but we wanted to keep you in the loop anyway Scope of Work: The Geneva Downtown Business Improvement District, NY seeks proposals from qualified event  organizers to create, market, and implement the not only the 2024 Glorious Garlic Festival the weekend of  August 3, 2024 but also to create the event for two additional years. The services desired are more fully described as fol...

Momvertising Opps: Clorox adds several brands to FCB's remit (Score 10)
Jan 2, 2024

Sales lead: Get in touch now to offer ad space.  The Clorox Company named FCB creative AOR for Burt's Bees, Kingsford, Fresh Step, and Brita. FCB already handles creative for Clorox's other top brands. Dentsu, the incumbent shop, was creative AOR from 2016 to 2023.  Target demographic: Primary shoppers (Gen-X & millennial moms) The company will likely: Increase ad spend Launch an ad campaign/fresh creative work Make additional agency changes Broadcast insights...

Accounts on the Move Recap: Week of December 18 - 22, 2023
Dec 22, 2023

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Decision Makers on the Move Recap: Week of December 18 - 22, 2023
Dec 22, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Millennial, Gen-X Opps: Juiced Bikes loses SVP, hires marketing head (Score 50)
Dec 22, 2023

Sales lead: Contact the new marketing head to offer ad space & agency services.  Juiced Bikes (JB) lost its top marketer, Kerri Kaufman in November 2023. Kaufman joined the company in 2019 as marketing & eCommerce SVP. She is now the marketing & eCommerce VP of Willow.  JB hired Andrew Mosko as direct-to-consumer & marketing head in the same month. He appears to be the company's top marketer. We will be sure to update you if it decides to hire a new mark...