NY State Office of Addiction Services & Supports issues RFP for marketing, advertising campaign
Jan 3, 2024

  Due Date: February 9, 2024; questions due January 16 Scope of Work: The New York State Office of Addiction Services and Supports (OASAS) intends to contract with a vendor for marketing and advertising campaigns. These campaigns and initiatives will vary in size and address problem gambling, including gambling addiction, gambling prevention, gambling treatment, and recovery. Some campaigns/initiatives will promote strategies for mitigating the harm that can be caused by gambling. This ...

Male Millennial, Gen-X Opps: Copart appoints CMO amid spend increases (Score 50)
Jan 3, 2024

Sales lead: Contact the new CMO to offer ad space & agency assistance.  Copart hired David Kang as CMO in December 2023. Kang joins from Capital One where he served as SVP and head of data insights. He now leads all of Copart's marketing activities. Target demographic: Gen-X & millennial men The company will likely: Keep ramping up digital spend Try new ad channels Seek agency assistance Digital and social insights (digital ad spend, effectiveness, impressions...

Gen-Z, Gen-X Opps: Marquette University promotes top marketer as it increases TV spend (Score 44)
Jan 3, 2024

Sales lead: This promotion will affect the university's marketing strategy.  Marquette University (MU) promoted Lynn Griffith to chief marketing and communications officer late last year. Griffith previously served as the university's AVP of communications. She now leads strategy, planning, media relations, crisis management, social media, and brand management.  Target demographic: High school upperclassmen (Gen-Z) and Gen-X parents The university will likely: Keep inc...

Male Gen-X, Millennial Opps: Nautica introduces Smart Eyewear line (Score 22)
Jan 3, 2024

Sales lead: Reach out now to help this company promote its new product.  Nautica just launched the Nautica Smart Eyewear collection through a partnership with Innovative Eyewear. The glasses are available in eight different styles, with two that feature blue-light-blocking lenses for indoors. All eight styles have Bluetooth compatibility with up to 12 hours of listening per charge.  Plus, all frames are compatible with prescription lenses.  Target demographic: Millennial & Ge...

Milan Laser Hair Removal taps marketing chief as it increases digital spend (Score 53)
Jan 3, 2024

Sales lead: This hire will affect the company's marketing strategy & may lead to agency appointments.  Milan Laser Hair Removal (MLHR) named Sheila Ullery CMO, effective December 2023. Ullery joins from WellBiz Brands where she most recently served as president. Before that, she was WellBiz's marketing & innovation SVP. Target demographic: Gen-Z & millennial women The company will likely: Keep increasing digital ad spend Experiment with new ad channels Partner with...

Momvertising Opps: UpSpring names CBO (Score 50)
Jan 3, 2024

Sales lead: This hire will likely lead to higher ad spend & agency appointments.  UpSpring appointed Cari Deng as chief brand officer, effective December 2023. Deng most recently served as marketing director of Kung Fu Data. She is now UpSpring's top marketing DM. Target demographic: Millennial & Gen-Z moms The company will likely: Return to 2021 spending levels Diversify digital ad placement Appoint agency partners Digital and social insights (digital ad spen...

Digital B2B Opps: Adaptiva hires CMO amid spend declines (Score 49)
Jan 3, 2024

Sales lead: Contact the new CMO now to be top-of-mind.  Adaptiva hired Anne Baker as CMO in December 2023. Baker most recently served as Teradata's head of worldwide partner programs. She is now responsible for all of Adaptiva's marketing operations. Target demographic: Businesses The company will likely: Increase ad spend Try new ad channels Seek agency assistance Digital and social insights (digital ad spend, effectiveness, impressions, and performance) ...

Female Millennial, Gen-X Opps: Belk promotes top marketer amid spend decreases (Score 43)
Jan 2, 2024

Sales lead: This promotion could lead to spend shifts or agency reviews.  Belk promoted Sara Wright to CMO in November 2023. Wright replaces Tricia Nichols, who only held the position from June to November. Wright joined the company in 2008 most recently serving as group marketing VP.  Target demographic: Gen-X & millennial women The company will likely: Increase ad spend Try new ad channels Seek new agency partners Digital and social insights (digital ad spen...

Millennial, Gen-X Opps: Glowforge taps marketing chief amid spend declines (Score 50)
Jan 2, 2024

Sales lead: Contact the new CMO now to offer ad space & agency services.  Glowforge appointed Emily Gargas as CMO, effective November 2023. Gargas most recently served as marketing VP of Willow. She now leads all of Glowforge's marketing operations. Target demographic: Millennials & Gen-Xers  The company will likely: Ramp ad spend back up Experiment with new marketing channels Seek agency assistance Broadcast insights (TV ad creative spend, effectiveness, impr...

Millennial Parents Opps: HelloFresh taps new influencer for ad campaign after ramping up spend in 2023 (Score 62)
Jan 2, 2024

Sales lead: The campaign launch signals the company will continue increasing spend in 2024.  HelloFresh just kicked off an ad celebrating its newest celebrity ambassador, Keke Palmer.  Palmer is an actress, musical artist, producer, and mother.  The push is being supported across TV, streaming video, radio, social media, and OOH.  We predicted the company would increase ad spend when we told you about its new CMO last year.  Target demographic: Millennial parents  The comp...