Del Taco adds marketing lead, brand president to support growth strategy (Score 81)
Jan 4, 2024

  Sales lead: Look for major marketing changes in 2024 as Del Taco reshapes its marketing leadership team. Jack in the Box-owned Del Taco recently named Sarah McAloon as SVP and chief administrative officer, where she will lead marketing and support the shared services team. Additionally, Jack's CMO and CDO Ryan Olstrom will increase his involvement with the Del Taco brand strategy. She joins Tom Rose, who was named Del Taco brand president in September. Makuen said he is exc...

Millennial, Gen-X Parents Opps: Embark Behavioral Health promotes top marketer (Score 49)
Jan 4, 2024

Sales lead: This promotion will affect the company's ad spend & could lead to agency hires.  Embark Behavioral Health promoted Michelle Kalz to CMO in November 2023. Kalz joined the company in 2022 as growth SVP.  Before that, she was the business development and admissions VP of Rogers Behavioral Health.  Target demographic: Gen-X & millennial parents The company will likely: Return to higher ad spend Try new marketing channels Seek agency assistance Digital ...

Millennial, Gen-X Opps: Newrez taps CMO amid spend decreases (Score 49)
Jan 4, 2024

Sales lead: Reach out to the new CMO now to offer ad space & agency assistance.  Newrez selected Matthew Cluney as CMO, effective December 2023. Cluney joins from Oncue where he served as marketing VP.  As CMO, he is responsible for marketing strategy and boosting brand awareness. Target demographic: Millennial & Gen-X homeowners The company will likely: Ramp digital spend back up Diversify ad placement Hire agency partners Digital and social insights (digital...

Gen-X, Millennial Opps: Homebody hires CMO as it increases spend (Score 62)
Jan 4, 2024

Sales lead: Contact the new CMO now to help this company raise awareness.  Homebody hired Jessica Hann as CMO, effective December 2023. Hann most recently served as brand marketing and sustainability SVP of Avocado Green. She now leads all of the company's marketing operations.  Homebody, which launched in 2022, is a direct-to-consumer furniture brand.  Target demographic: Gen-Xers & millennials The company will likely: Significantly increase ad spend Appoint agenc...

MS's Visit Natchez issues RFP for digital marketing agency
Jan 4, 2024

  Due Date: January 10, 2024; no question deadline was given Scope of Work: The Natchez Convention Promotion Commission and Visit Natchez (hereinafter referred to as NCPC) is issuing this RFP to seek qualified digital marketing agencies with extensive experience working with the tourism industry and can demonstrate the necessary experience and creativity to create and implement digital marketing campaign. The campaign will be for one twelve-month period and designed to increase brand aw...

Digital B2B Opps: Blackline appoints CMO amid spend increases (Score 64)
Jan 4, 2024

Sales lead: Contact the new CMO to offer ad space & agency assistance. BlackLine hired Emily Campbell as CMO in January 2024. Campbell joins from Infinite Electronics where she held the same title. She now leads the company's global marketing strategy.  Target demographic: Businesses that need accounting services The company will likely: Continue increasing digital spend Try new marketing channels Appoint agency partners Digital and social insights (digital ad...

B2B Opps: Slack rolls out ad touting productivity tools (Score 48)
Jan 4, 2024

Sales lead: Get in touch to see if you can help this company promote its productivity & collaborative tools.  Slack is rebranding itself as a productivity platform supported by AI and not solely a messaging service. The company launched a new ad to promote its full suite of services. This includes new features such as AI summarization and collaborative file-sharing. It worked with Brand New School on the ad.  In other news: Slack appointed Denise Dresser as CEO in Novem...

Momvertising Opps: Crystal Farms brings in new AOR (Score 60)
Jan 4, 2024

Sales lead: Get in touch now to offer ad space & inquire about other agency opportunities.  Crystal Farms (CF) appointed Colle McVoy AOR in January 2024. The agency will handle media planning, buying, social media, and creative content development. Colle McVoy's first work is scheduled to debut early this year. Recent DM shifts: Shannon Witwicke joined as brand manager in September 2023. Witwicke most recently served as associate brand manager of Bellisio Foods. ...

Digital, Radio Opps: Citi Trends set to expand marketing tests to more markets in 2024 (Score 66)
Jan 3, 2024

Sales lead: Reach out soon to secure potential ad dollars in 2024 - especially those in the Southeast, as Citi Trends is mainly a regional advertiser. During its Q3 earnings call, Citi Trends, Inc. execs briefly discussed the company's marketing strategy. Specifically, David Makuen mentioned CT had begun testing a "more robust marketing strategy" in a few existing markets and they are "very pleased" with the results. He added: "[We] are planning to have digital and radio marketing play ...

Early Learning Coalition of Osceola County, FL issues invitation to negotiate for marketing, outreach campaign
Jan 3, 2024

  Due Date: January 22, 2024; questions due January 12 Scope of Work: The purpose of the Early Learning Coalition of Osceola County is to develop, implement, and monitor the School Readiness (SR) and Voluntary Prekindergarten Programs (VPK) to ensure Osceola County’s youngest citizens will receive quality, comprehensive early learning services appropriate to their needs, thereby assuring their readiness to enter kindergarten. The goal of this Invitation to Negotiation is to contract ...