Gen-X, Millennial Opps: Swanson Health rebrands as it ramps up digital spend (Score 31)
Jan 8, 2024

Sales lead: Reach out to score some of these extra ad dollars while the company promotes its new identity.  Swanson Health (SH) recently rebranded with a new voice and identity.  SH's DMs believe this will help highlight its heritage and wide range of products.  The company launched an integrated brand campaign alongside the refresh. However, it did not disclose any details regarding the push.  Target demographic: Millennials & Gen-Xers The company will likely: Keep ...

CA's City of Tulare issues RFP for marketing materials
Jan 5, 2024

Due Date: January 12, 2024 Scope of Work: The City of Tulare (“City) is issuing this Request for Proposal (“RFP”) soliciting written proposals from qualified firms or individuals to develop marketing materials to reflect the fast growing economy of the City of Tulare. The marketing materials should promote local competitiveness and a factor of improving the City image and the appeal of a location to targeted developers and investors. The marketing materials should address certain features,...

Accounts on the Move Recap: Week of January 1 - 5, 2024
Jan 5, 2024

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Decision Makers on the Move Recap: Week of January 1 - 5, 2024
Jan 5, 2024

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Digital B2B Opps: Mirantis announces new marketing chief (Score 50)
Jan 5, 2024

Sales lead: This hire may lead to spend shifts or agency appointments.  Mirantis tapped Cornelius Willis as CMO, effective December 2023. Willis most recently served as CMO of Univers.  He is now responsible for all of Mirantis' marketing operations. Target demographic: Businesses The company will likely: Increase digital spend Diversify digital placement Hire agency partners Digital and social insights (digital ad spend, effectiveness, impressions, and perfor...

Male Gen-X, Millennial Opps: Miami Marlins promotes top marketer (Score 43)
Jan 5, 2024

Sales lead: Reach out to the recently promoted CMO for more information about his plans.  The Miami Marlins (MM) promoted Tiago Pinto to CMO in January 2024. Pinto joined the organization in 2022 as marketing VP. Before that, he was Gatorade's global marketing director.  As CMO, Pinto is tasked with improving MM's brand presence locally, nationally, and internationally.  He is specifically responsible for promotional activity, branding, social media, community engagement, and ga...

Taco Bell picks up Canadian AOR (Score 86)
Jan 5, 2024

Sales lead: Get in touch now to offer ad space & inquire about other agency opportunities.  Taco Bell (TB) appointed Courage as its Canadian AOR in January 2024. The agency will handle all creative, brand activations, and social media work for the chain. Courage's first work is scheduled for this spring. Target demographic: Millennial & Gen-Z Canadians with a male skew The company will likely: Ramp up ad spend Release fresh creative work or an ad campaign Make addi...

Millennial Media Opps: Oura sponsors the New York Knicks (Score 63)
Jan 5, 2024

Sales lead: The company may be looking for more sponsorship opportunities, so get in touch to help out.  Oura recently became an Official Partner of the New York Knicks. As part of the deal, Oura's logos and signage will be displayed inside and around the Knick's home arena, Madison Square Garden.  The company will serve as the presenting sponsor of two original content series that the Knicks will run across its digital channels.  We told you about Oura naming Mediahub global medi...

City of Tulare, CA issues RFP for logo design, tag line
Jan 5, 2024

Due Date: January 12, 2024 Scope of Work: The City of Tulare (“City) is issuing this Request for Proposal (“RFP”) soliciting written proposals from qualified firms or individuals to develop a new City logo and accompanying tag line to represent the uniqueness of the community. Deliverables: Create three (3) authentic and relevant logo mock-ups that communicate the City’s identity; Create three (3) different tag lines associated with the logos; City may make up to five (5) revi...

CA's 22nd District Agricultural Association issues RFP for advertising agency
Jan 4, 2024

Due Date: January 22, 2024 Scope of Work: The 22nd District Agriculture Association (District) is releasing this solicitation with the intent to award a single contract for an Advertising Agency. The District is seeking a qualified agency (Agency) to create and execute, in partnership with the District's marketing and communications team, a paid media campaign that will increase interest in, enthusiasm for and attendance at the San Diego County Fair, as measured by ticket sales, website vi...