Boomer, Gen-X Opps: Invited promotes SVP, loses CMO (Score 34)
Jan 9, 2024

Sales lead: Contact the new marketing SVP to offer ad space & agency assistance. Invited recently lost its chief marketing & innovation officer, Jim Berra. Berra is now the CMO of Princess Cruises. The company promoted Bonnie Scoggins to marketing SVP late last year. Scoggins joined the company as marketing VP in 2019. She appears to be the company's top marketer at this time. We will update you if the company decides to hire another chief marketing & in...

Princess Cruises announces new CMO as it searches for PR AOR (Score 55)
Jan 9, 2024

Sales lead: This hire will impact the company's marketing strategy & could lead to more agency reviews.  Princess Cruises (PC) hired Jim Berra as CMO, effective January 2024. Berra most recently served as chief marketing & innovation officer of Invited. In his new role, Berra is responsible for marketing strategy, creative development, and brand promotion. PC has not completed the PR review we told you about in November.  Target demographic: Gen-Xers & boomers The company ...

Millennial, Gen-X Opps: Costa Coffee announces new DMs amid spend increases (Score 66)
Jan 9, 2024

Sales lead: These DM shifts will directly impact the brand's marketing strategy & agency roster. Costa Coffee (CC) recently hired Cecile Angrand as CMO. Angrand previously served as CGO of Bel.  In her new role, Angrand is responsible for all global marketing duties across brand, digital, loyalty, product innovation, insights, and corporate affairs. The brand also appointed Erica Brown as managing director of the Americas. Brown handles sales, marketing, operati...

BFY Millennial Opps: Beyond Meat launches campaign, returns to national TV (Score 68)
Jan 9, 2024

Sales lead: Reach out to help this company promote its product's health benefits.  Beyond Meat (BM) just kicked off a new campaign called "Literally The Least You Can Do" to promote Beyond Steak. The company is touting Beyond Steak's health benefits as it is certified as heart-healthy by the American Heart Association.  The push, which Chemistry created, is being supported across TV, OLV, social, and digital.  It includes two spots that star actor Rizwan Manji.  In other news...

Male Gen-X, Millennial Opps: T-Mobile completes creative review (Score 75)
Jan 9, 2024

Sales lead: Reach out now to offer ad space & inquire about other agency opportunities.  T-Mobile appointed Dentsu Creative as its lead creative agency in January 2024. The agency will focus on sponsorships, differentiation, digital, audio, and reaching Hispanic audiences.  This replaces incumbent shop Saatchi & Saatchi. This completes the review we told you about in July.  Target demographic: Millennials & Gen-Xers with a male skew The company will likely: Launch an...

Millennial, Gen-X Opps: Vintage Wine Estates hires CMO amid spend decreases (Score 88)
Jan 8, 2024

Sales lead: This hire will likely lead to spend increases & agency appointments.  Vintage Wine Estates (VWE) selected Ryan Watson as CMO, effective January 16th, 2024. Watson spent the past couple of years as a partner with Boston Consulting Group.  He brings CMO experience from his time with Catch Co.  In his new role, Watson is responsible for PR, communications, design, insights, and analytics.  Target demographic: Millennials & Gen-Xers The company will likely: S...

Millennial, Gen-Z Opps: Truly brings back old AOR amid spend declines (Score 28)
Jan 8, 2024

Sales lead: Reach out to offer ad space & inquire about other agency duties.  Truly Hard Seltzer brought Goodby, Silverstein & Partners (GS&P) back as its creative AOR in January 2024. This replaces Ogilvy, which only held the account for one year. GS&P previously held the account from 2019 to 2022.  Target demographic: Millennials & Gen-Zers (21+) The brand will likely: Launch an ad campaign Return to higher ad spend Make additional agency changes Broadcast i...

Male Gen-X, Millennial Opps: Rocket Companies taps first-ever group CMO (Score 60)
Jan 8, 2024

Sales lead: This hire will directly impact the company's ad spend & agency roster.  Rocket Companies (RC) hired Jonathan Mildenhall as its first-ever group CMO in January 2024. Mildenhall will lead marketing across RC's entire portfolio.  Mildenhall spent the past five years as co-founder and chair of TwentyFirstCenturyBrand. Before that, he was CMO of Airbnb. The company also hired Varun Krishna as CEO in September 2023. Krishna most recently served as custo...

Millennial, Gen-Z Opps: Pinstripes goes public, announces expansion plans (Score 62)
Jan 8, 2024

Sales lead: Get in touch to see if you can provide ad space or agency assistance.  Pinstripes recently went public through a $520m SPAC deal with Banyan Acquisition Corp.  It will use a portion of the extra funds to help expand.  The company plans on opening between six to eight locations per year over the next 10 years. Its goal is to reach 150 total locations. Read about Pinstripes' new CMO, Shannon Keller, here.  Target demographic: Gen-Zers & millennials The company ...

Female Gen-X, Millennial Opps: The Container Store replaces CMO with CDO amid digital spend increases (Score 58)
Jan 8, 2024

Sales lead: Reach out to offer digital ad space & inquire about agency opportunities.  The Container Store (TCS) promoted Lindy Rawlinson to chief digital officer, effective December 2023. Rawlinson joined the company in 2021 as eCommerce & digital marketing SVP. As CDO, she is responsible for eCommerce, marketing, creative, loyalty, social media, and PR. Melissa Collins, TCS's CMO from 2016 to 2023, left the company late last year. It seems the company decided to assign marketi...