Female Gen-Z, Millennial Opps: Rent the Runway announces CMO search, plans to increase ad spend (Score 42)
Jan 10, 2024

Sales lead: Get in touch to offer digital ad space & agency assistance. Rent the Runway (RR) announced it is searching for a CMO.  The company hopes to complete the search by the end of Q2.  We will be sure to let you know as soon as RR makes an announcement.  RR also disclosed it plans to invest more in marketing in 2024. The company has been aggressively increasing digital spend since 2021.  Target demographic: Gen-Z & millennial women The compan...

Boomer, Gen-X Opps: Ascension's marketing chief departs (Score 32)
Jan 10, 2024

Sales lead: Be prepared to reach out as soon as Ascension names a new marketing leader.  Ascension Health lost its top marketer, Nick Ragone, in January 2024. Ragone is now the EVP and chief marketing and communications officer of Jefferson Health.  He spent about 10 years leading marketing for Ascension. We will be sure to update you as soon as a replacement is announced.  Target demographic: Gen-Xers & boomers Once it hires a new CMO, the organization will likely: ...

The Olympic Authority issues RFP for marketing services
Jan 10, 2024

Due Date: February 26, 2024; questions due January 15 Scope of Work: The Olympic Authority invites proposals for comprehensive Marketing Services. This RFP is issued by the Olympic Authority's Sales & Marketing Department and targets qualified marketing firms or agencies with expertise in marketing, digital media, and advertising. The selected Contractor will work closely with the Olympic Authority, functioning as an extension of its team. Their responsibilities will include developing ...

Gen-X, Millennial Opps: Jefferson Health appoints new top marketer (Score 49)
Jan 10, 2024

Sales lead: This hire will likely lead to increased ad spending & agency appointments.  Jefferson Health (JH) named Nick Ragone EVP and chief marketing and communications officer, effective January 16th, 2024. Ragone joins from Ascension where he held the same title.  Ragone is charged with leading all marketing operations for JH including Thomas Jefferson University and Jefferson Health Plans.  Target demographic: Gen-Xers & millennials  The company will likely: Incre...

Female Millennial, Gen-X Opps: California Avocado Commission selects AOR (Score 57)
Jan 10, 2024

Sales lead: Contact the CAC's DMs to offer ad space & see if it needs any more agency assistance.  California Avocado Commission (CAC) named Curious Plot AOR in January 2024. The agency is responsible for consumer communications, advertising, social media, and PR.  We predicted an agency hire when we told you about CAC restructuring its leadership team. Target demographic: Millennials & Gen-Xers with a female skew The organization will likely: Ramp up ad spend Launch...

The USO issues RFP for brand photo shoot
Jan 10, 2024

Due Date: January 24, 2024; questions due January 15 Scope of Work: For the people who serve. Since 1941, the USO — a private, nonprofit organization — has served the people of the U.S. military, and their families, throughout their time in uniform – from the moment they join, through their deployments and as they transition back to their communities. This project aims to address critical challenges faced by the USO in effectively communicating its mission. Through this RFP, we seek to ...

Millennial Opps: GoRuck sponsors CrossFit after ramping up spend in 2023 (Score 34)
Jan 10, 2024

Sales lead: Reach out to score some of these extra ad dollars and see if GoRuck is looking for more sponsorship opportunities.  GoRuck is now the Official Apparel and Footwear provider of CrossFit and the CrossFit Games.  The company will also serve as the Presenting Sponsor of the 2024 CrossFit for Health Summit.  Plus, GoRuck will provide uniforms for all athletes who qualify for and compete in the CrossFit Games.  GoRuck will also launch a CrossFit-branded apparel line.  The ...

CA's West Co. Wastewater District issues RFP for PR, outreach support services
Jan 9, 2024

Due Date: March 1, 2024; questions due February 2 Scope of Work: West County Wastewater District ("WCW") is seeking proposals from qualified firms to provide Website Support, Event Planning, Social Media Management, Photography/Videography, Special Projects, and Emergency Communications. ("Services"), as further detailed in Section 3, Scope of Services. Contact: Kate Gobbs // kgibbs@wcwd.org RFP Link  

San Jose Police Dept. issues RFP for recruitment marketing strategy implementation
Jan 9, 2024

Due Date: February 7, 2024 Scope of Work: The City of San José Police Department’s Recruiting Unit is searching for a qualified consultant to implement a recruiting market plan that will include a variety of media in order to supplement and maximize the Department's recruitment efforts. The scope of services required includes designing printed materials such as brochures and posters, internet marketing, non-traditional advertising, and plan evaluation. The scope of services may also includ...

Millennial, Gen-X Opps: Breyers announces new AOR (Score 20)
Jan 9, 2024

Sales lead: Reach out now to offer ad space & to see if this brand needs any other agency services.  Breyers tapped VML as brand strategy and creative AOR in January 2024. The agency is tasked with implementing a marketing strategy that helps Breyers reach older millennials. VML's first creative work is scheduled to launch in H1 of this year. This replaces DDB which picked up the account in 2008.  Target demographic: Millennials & Gen-Xers The company will likely: Si...