Sales Lead: Zeiss Group just tapped 50,000 Feet to debut an integrated national campaign. The new work will promote Zeiss's new product line, Warm Eye Masks. Hopefully, the agency will do a Neiss job. The company will likely: Continue ramping up spend Seek additional new agency partners Target demographic:  Business DMs in the healthcare field Additional spending insights: Broadcast insights (TV ad creative spend, effectiveness, impressions, an...

Sales Lead: Molson Coors (MC)'s Crispin Cider brand recently established a licensing agreement with Minneapolis Cider Company (MCC), which will allow the brand to make a comeback. Crispin will relaunch in October 2023 with three flavors. The bring will bring back its 5% ABV Crispin Original, introduce 8% ABV Crispin Imperial, and debut 8% ABV Crispin Mango. The products will roll out regionally at first across retailers in ND, SD, MI, and WI. Starting in October, though, C...

Sales Lead: Kodiak Cakes SharkNinja recently established a partnership with Finn Partners's Consumer Lifstyle and Sports (CLS) division. The agency will now handle PR services including communications strategy, innovative product launches, and brand visibility. Additionally, Finn will pursue new celebrity, athlete, and brand ambassador collaborations. I suggested additional agency appointments would follow Kodiak's other recent agency shifts and leadership shifts. The company will...

Sales lead: This looks like a great time to offer ad space & agency services.  Explore Asheville (EA) named Dodie Stephens marketing VP, effective October 2nd, 2023. This is Stephens' second stint with EA as she served as communications director from 2014 to 2022.  Stephens spent the past year as marketing VP of Allen Tate/Beverly-Hanks Realtors.  In her new role, Stephens is responsible for marketing, PR, and content.  Target demographic: Gen-Xers with a female skew The c...

Sales lead: Contact this brand's DMs now if you can help it advertise the new offering.  Oscar Mayer (OM) is promoting its new Scramblers breakfast with a campaign called "Scramble Your Morning." The push will be supported across TV, social media, and OOH.  OM's creative AOR, Johannes Leonardo, and its media AOR, Starcom, worked on the campaign.  Scramblers are available in Bacon & Velveeta, Ham & Colby Jack, and Wiener & Cheddar.  We told you about OM rebranding the Wienermobil...

Sales lead: Contact the new CMO for more information about his future plans.  Equinix hired Adam Berlew as CMO in September 2023. Berlew joins from Atlassian, where he served as head of global digital, enterprise, economy, and platform marketing.  This is his second stint with Equinix, having served as global marketing VP from 2012 to 2015.  As CMO, Berlew is tasked with implementing a marketing strategy to increase revenue and drive customer acquisition.  Target demographic:...

Media Sales Lead: Lowe's just launched its fall campaign as part of its "Lowe's Knows" creative platform. The campaign includes 15- and 30-second TV spots featuring NFL players such as Christian McCaffrey, Dak Prescott, and Travis Kelce. The push also includes in-store signage, radio, digital, and social media ads. In other news, Lowe's has renewed its deal with the NFL and will remain the league's Official Home Improvement Partner. Lowe's is also one of the NFL's Official Community Improveme...

Sales lead: Get in touch now to help this company promote the rebrand.  Fossil just launched a campaign called "Made For This" to promote its recent rebrand. This includes a new brand image and creative direction.  The campaign includes digital, print, streaming, and OOH ads.  Fossil worked with Mekanism on the campaign.  It also expanded its influencer program to include over 1k influencers. Target demographic: Millennials The company will likely: Increase ad spen...

Media Sales Lead: Fiverr just kicked off an ad campaign called "Power of Humanity." The push is headlined by a 60-second hero ad that illustrates the importance of human talent as AI advances. The spot will be supported across TV and digital. The campaign, which was created in-house, also includes OOH ads in New York City.  Key Lead Takeaways: Reach out now to score some of these extra ad dollars. The company has been increasing digital and national TV spend so far this year. It has alread...

Sales Lead: Effective September 2023, Emilie Cotter is the CMO and head of brand marketing and communications at Audi. Cotter joined the company in September 2020 and was most recently its chief communications officer. She succeeds incumbent Tara Rush, with whom Audi parted ways in July 2023. This move streamlines brand strategy, marketing, and external communications in order to bolster growth and shift toward a future of electric vehicles. The company will likely: Shift s...