Sales lead: Start reaching out now to help this brand promote its new product.  Gatorade is launching Gatorade Water early next year. The beverage is electrolyte-infused and is alkaline with a pH of 7.5 or higher.  Since 2021, Gatorade has launched Gatorlyte, Gatorade Recovery Gummies, and a caffeinated drink.  We told you about Gatorade's new CBO in May.  Target demographic: Gen-Z & millennial men The brand will likely: Ramp up promotional activity Increase ad spe...

Sales Lead: In a recent earnings call, Victoria's Secret (VS) execs detailed that the brand will soon be the two largest marketing initiatives in which VS has invested since going public. The first upcoming effort, Victoria's Secret World Tour, will stream in late September. The effort will include elements of fashion events and documentary. A celebrity influencer, award-winning artist Doja Cat, will headline the Tour. The intimates retailer will also launch the Icon...

Sales Lead: Zeiss Group just tapped 50,000 Feet to debut an integrated national campaign. The new work will promote Zeiss's new product line, Warm Eye Masks. Hopefully, the agency will do a Neiss job. The company will likely: Continue ramping up spend Seek additional new agency partners Target demographic:  Business DMs in the healthcare field Additional spending insights: Broadcast insights (TV ad creative spend, effectiveness, impressions, an...

Sales Lead: Molson Coors (MC)'s Crispin Cider brand recently established a licensing agreement with Minneapolis Cider Company (MCC), which will allow the brand to make a comeback. Crispin will relaunch in October 2023 with three flavors. The bring will bring back its 5% ABV Crispin Original, introduce 8% ABV Crispin Imperial, and debut 8% ABV Crispin Mango. The products will roll out regionally at first across retailers in ND, SD, MI, and WI. Starting in October, though, C...

Sales Lead: Kodiak Cakes SharkNinja recently established a partnership with Finn Partners's Consumer Lifstyle and Sports (CLS) division. The agency will now handle PR services including communications strategy, innovative product launches, and brand visibility. Additionally, Finn will pursue new celebrity, athlete, and brand ambassador collaborations. I suggested additional agency appointments would follow Kodiak's other recent agency shifts and leadership shifts. The company will...

Sales lead: This looks like a great time to offer ad space & agency services.  Explore Asheville (EA) named Dodie Stephens marketing VP, effective October 2nd, 2023. This is Stephens' second stint with EA as she served as communications director from 2014 to 2022.  Stephens spent the past year as marketing VP of Allen Tate/Beverly-Hanks Realtors.  In her new role, Stephens is responsible for marketing, PR, and content.  Target demographic: Gen-Xers with a female skew The c...

Sales lead: Contact this brand's DMs now if you can help it advertise the new offering.  Oscar Mayer (OM) is promoting its new Scramblers breakfast with a campaign called "Scramble Your Morning." The push will be supported across TV, social media, and OOH.  OM's creative AOR, Johannes Leonardo, and its media AOR, Starcom, worked on the campaign.  Scramblers are available in Bacon & Velveeta, Ham & Colby Jack, and Wiener & Cheddar.  We told you about OM rebranding the Wienermobil...

Sales lead: Contact the new CMO for more information about his future plans.  Equinix hired Adam Berlew as CMO in September 2023. Berlew joins from Atlassian, where he served as head of global digital, enterprise, economy, and platform marketing.  This is his second stint with Equinix, having served as global marketing VP from 2012 to 2015.  As CMO, Berlew is tasked with implementing a marketing strategy to increase revenue and drive customer acquisition.  Target demographic:...

Media Sales Lead: Lowe's just launched its fall campaign as part of its "Lowe's Knows" creative platform. The campaign includes 15- and 30-second TV spots featuring NFL players such as Christian McCaffrey, Dak Prescott, and Travis Kelce. The push also includes in-store signage, radio, digital, and social media ads. In other news, Lowe's has renewed its deal with the NFL and will remain the league's Official Home Improvement Partner. Lowe's is also one of the NFL's Official Community Improveme...

Sales lead: Get in touch now to help this company promote the rebrand.  Fossil just launched a campaign called "Made For This" to promote its recent rebrand. This includes a new brand image and creative direction.  The campaign includes digital, print, streaming, and OOH ads.  Fossil worked with Mekanism on the campaign.  It also expanded its influencer program to include over 1k influencers. Target demographic: Millennials The company will likely: Increase ad spen...