Sales lead: This hire will likely lead to higher ad spending & agency reviews.  Ford named Lisa Materazzo global CMO in September 2023. Materazzo joins from Toyota, where she served as marketing group VP. She is now responsible for advanced product planning and all marketing operations.  We told you about Ford's new social AOR in April.  **We are still working to confirm Materazzo's email address, so please reach out to Ford's other DMs for the time being.** Target demogra...

Sales lead: Reach out now to help this company, which launched earlier this year, build initial brand awareness.   Plezi just launched its inaugural national ad campaign, " Say Yezi to Plezi."  The push includes five 30-second spots that will run across CTV and social media.  The company will roll out an influencer push later this year promoting its health benefits.  The company tapped Terri & Sandy as its first-ever creative AOR to make the campaign.  2023 Hires: Anup ...

Sales lead: Reach out now to score some of these extra campaign ad dollars.  King's Hawaiian (KH) entered a two-year partnership with Eli and Peyton Manning.  The former NFL quarterbacks will star in KH's first campaign since hiring Holger Kraetschmer as CMO in March.  The push will be supported across TV, digital, retail activations, PR, and social media.  KH worked with Omaha Productions on creative, Hunter on PR, and The Wilson Group on in-store/retail. Target demographic:...

Sales Lead: Rivian selected Kjell Gruner, the former Porsche NA president and CEO, as its chief commercial officer and business growth president. Gruner served in his aforementioned prior role at Porsche for almost three years. He brought marketing expertise from positions such as Porsche's global VP and CMO (2010-2020). Now, he reports directly to Rivian's founder and CEO, RJ Scaringe, and leads commercial functions, which includes marketing duties, to fuel the company'...

Sales lead: Get in touch with the new marketing leader for more information about her plans.  Whataburger created a new position in September 2023 by naming Donna Tuttle marketing & communications VP. Tuttle now handles marketing, consumer insights, customer experience, digital, communications, PR, social media, and events.  Tuttle joined the company in 2017 as brand content director. She most recently served as brand communications & culture group director.  Target demograph...

Sales Lead: Carolyn Chiang Rosebrough became the chief brand and communications officer at Lime, effective September 2023. Chiang Rosebrough joined the company in October 2021 as its global brand and communications head. Before this, she had served as the VP and head of SoulCycle's PR, communications, and community impact. She's focused on developing a clearer brand voice, further define its mission, and strengthening the point-of-view on Lime's purposes and values. Th...

Sales Lead: Climate change organization Parley for the Oceans recently selected DDB as its new creative and innovation AOR. The agency will focus on helping Parley continue welcoming people, culture, and businesses to create a better future. DDB will also support brand reach growth and global fundraising initiatives. The company will likely: Target demographic:  B2C: Cause-oriented consumers B2B: Governments, intergovernmental organizations, etc. Organization...

Sales Lead: Domino's will soon team up with IPG's Elephant to rethink its digital ordering ecosystem, concluding a review. The agency will focus on modernizing Domino's ordering process and highlighting its brand personality and innovation. Domino's online ordering covers 80% of its business, so Elephant will focus on getting the new ordering flow to outperform, inspiring a solidity in research and elevation, and doing so through brand personality. Elephant will work closely with Do...

Sales lead: The company will likely ramp up ad spend throughout the NFL season.  State Farm (SF) just launched its 2023 NFL campaign It includes multiple spots featuring Kansas City Chiefs coach Andy Reid, Quarterback Patrick Mahomes, and Tight End Travis Kelce.  The spots will be supported across broadcast, OLV, CTV, social, digital, and audio. We told you about SF's new agency partner, Highdive, in July.  Target demographic: Millennial male football fans  The company wil...

Sales lead: The acquisition may lead to spend & agency roster shifts.  Hostess Brands (HB) has been acquired by The J.M. Smucker Company. The deal is reportedly worth $5.6b, and HB's employees will join J.M. Smucker.  The transaction includes Hostess, Donettes, Twinkies, CupCakes, DingDongs, Zingers, CoffeeCakes, HoHos, Mini Muffins, Fruit Pies, and Voortman.  Target demographic: Millennial parents Now that it is under new ownership, the company will likely: Continue i...