Q4 Female Gen-Z DTC Opps: Ulta launches holiday ad, increases digital ad spend after pausing ad spend (Score 77)
Dec 11, 2020

Since fewer consumers than ever are currently visiting brick-and-mortars, Ulta Beauty temporarily suspending the majority of its marketing efforts in H1 2020 while its stores remained closed, but in Q3, it launched "Where Dreams Began," a campaign reflecting the next chapter of its brand journey, via liner TV and digital streaming platforms. Ulta is shifting away from print media, instead investing more highly in digital channels. Amid the holiday season, marketing spend will be heavier. T...

Female Digital Opps: Revlon taps CMO amid spend decreases (Score 57)
Dec 11, 2020

Revlon named Martine Williamson CMO, effective December 2020. This is Williamson's second tenure with Revlon, as she worked her way up through the marketing ranks from 2001 to 2013 when she was named global marketing SVP. She most recently served as strategic marketing advisor of Topix Pharmaceuticals. In her new role, Williamson will report to president and CEO Debra Perelman. She will be responsible for global creative, strategic plans and brand equity. Williamson is replacing Serge Jureidi...

Parents, Army Opps: Ollie's Bargain Outlet focusing on key holiday season, tests new digital initiatives
Dec 11, 2020

Discount retailer Ollie's Bargain Outlet experienced a spike in eCommerce shopping during Black Friday; the rest of the year will be part of this key season for the company, especially for last-minute holiday shoppers, per execs in its Q3 2020 earnings call. Additionally, Ollie's is particularly focused on Army members, who typically shop there more often and drive substantially larger baskets. The company is "in the early stages of enhancing our marketing programs and redeploying dollars ...

Told Ya!, Gen-Z Opps: Oura taps first creative AOR, launches campaign amid significant ad spend increase (Score 63)
Dec 10, 2020

App-connected wellness ring brand Oura concluded a review by naming Mischief its first-ever creative agency partner. In fact, the company is already up to mischief, having debuted its first campaign from the agency earlier in December. The campaign rolled out across connected TV (CTV), paid social and digital assets across brand channels and is "just the beginning of a larger brand campaign," according to the press release. The creative shows Americans how much sleep (more than 138m hours per...

Quincey, IL issues RFP for multi-faced marketing campaign partner
Dec 10, 2020

Due Date: December 17, 2020 Scope of Work: City of Quincy, Illinois is seeking a partner to deliver a multi-faced marketing campaign for the City of Quincy.  Contact: You'll need to login with Vendor Registry to view all RFP documents RFP Link  

TX's Austin Energy issues RFP for community outreach programs
Dec 10, 2020

  Due Date: December 22, 2020; questions due December 16 Scope of Work: Austin Energy seeks a consultant to facilitate community engagement and outreach activities in an effort to increase current program participation and address equity goals with underserved populations of the community. Contact: Primary - Liz Lock // liz.lock@austintexas.gov; Secondary - Melita Harden // melita.harden@austintexas.gov RFP Link

Gen-Z, Millennial Media Opps: Chipotle launches clothing line amid ad spend increases
Dec 10, 2020

Chipotle debuted a holiday lounge wear line called "Holiday Goods." The line includes Chipotle branded hoodies, joggers, thermal beanies and pajamas. The company is capitalizing on the recent popularity of lounge wear, as people are stuck at home due to the coronavirus pandemic. Experimental marketing initiatives like this are popular among its Gen-Z and millennial base, and will likely be supported by extra ad dollars. It is donating all profits from the collection towards sustainable farmin...

Gen-Z, Millennial D2C Opps: Sonos taps global creative AOR amid eCommerce focus, increased ad spend (Score 33)
Dec 10, 2020

Wireless speaker and home sound speaker brand Sonos concluded an agency review with the hire of VCCP NY and MUH-TAY-ZIK / HOF-FER as its global creative and strategic partners. With the goal of leading the way for Sonos's future product and service launches, the agencies will spearhead the company's global brand strategy evolution. The AOR shift replaces incumbent creative AOR SET Creative. This significant rebrand will likely be supported by notable amounts of ad spend. Per marketing VP P...

B2B Media Opps: Aetna, Sutter Health hire CEO for joint venture (Score 71)
Dec 10, 2020

Effective November, CVS health company Aetna and nonprofit healthcare system Sutter Health (SH) selected Jeb Dunkelber as the CEO for its joint venture, Sutter Health l Aetna. Previously the head of growth at Notable, Dunkelber will now oversee the venture's management, expand its footprint, support portfolio growth of employers, welcome new members and build upon its innovative model. This hire closely follows Aetna's hire of CMO earlier in 2020. The joint venture has not yet promoted ...

BFY Media Opps: Gimme Health Foods taps first CMO (Score 73)
Dec 10, 2020

Seaweed snack company Gimme Health Foods Inc. (GHF) welcomed its first CMO, Diego Norris, in December. In his most recent position as JUUL Labs's global product management and consumables VP, Norris spearheaded its consumables business, which reportedly accounts for 95% of revenue. In this role, his responsibilities included target consumer segment selection and prioritization. Before this, he served as marketing and innovation VP at Campbell, handling all brand management and marketing. A...