Game development studio Boss Fight (BF) was recently acquired by Netflix. BF's team will continue operating out of their current studios, so keep the brand on your radar. This is the latest of Netflix's efforts to push toward gaming, and it's the company's third acquisition of a gaming company. Netflix is reportedly hoping to offer ad-free games as part of members' subscriptions. Neither iSpot nor Pathmatics currently shows recent spend data for BF, but I expect Netflix to advertise its...

Angi, formerly known as Angie's List, promotes the ease of home renovation in a new ASMR campaign. Made by Ryan Reynolds's creative agency, Maximum Effort, the work shows how simply satisfying Angi's platform is with the help of the popularity of ASMR videos on social media. With this new campaign, Angi hopes to grab consumer attention while talking about the evolving needs of consumers' homes, particularly as remote working sticks around post-Covid. It rolled out across TV, radio, social med...

Bright MLS (BMLS), a relatively young real estate service, named Amit Kulkarni as its new CMO, effective March 2020. Kulkarni joined from Realtor.com, where he served as brand and creative VP; during his tenure in this role, he reportedly grew its site audience from 12m monthly unique users to over 100m. Now, Kulkarni leads BMLS's marketing and brand strategies. He replaces John Heithaus, who had stepped into the role of the company's chief marketing and consultant in 2010. Neither iSpot n...

Xiomara Wiley, the marketing EVP of Universal Parks & Resorts, recently revealed details regarding the company's post-pandemic marketing approach. The company is currently leveraging storytelling and immersive experiences to attract more Gen-Z parents to its parks and resort. They're starting to ramp up these efforts to prepare for an expected influx of visitors to FL this summer. Sellers able to offer high-ROI strategies among Gen-Z should keep Universal on their radars. So far this year,...

Forever 21 (F21) will soon debut a metaverse storefront, created in partnership with Tokens.com. The storefront's doors will open in Decentraland's Fashion District during Metaverse Fashion Week (March 24-March 27). Additionally, F21 will collaborate with Tokens.com's subsidiary, Metaverse Group, on NFT wearables and an immersive storefront. This is F21's latest in a history of efforts designed to reach Gen-Z; sellers able to offer high-ROI strategies among this audience should get in touch s...

Dunkin’ announced that its CMO Rafael Acevedo has stepped down, effective immediately. I am not sure about Acevedo's future plans, but he is reportedly pursuing new opportunities. Acevedo joined Dunkin' in June 2021, and led two agency reviews during his short tenure. Dunkin' has not announced a successor, but we will be sure to update you once any news surfaces because it will affect the chain's marketing strategy and could lead to agency reviews. We last wrote to inform you of Dunkin's new ...

T.J. Maxx (TJM) recently debuted its first work from MullenLowe Boston, which became parent company TJX's creative AOR last year. Dubbed "You To the Maxx," the new campaign reveals a bold new look for the retailer, and it draws on female empowerment to appeal to women of all sizes and ages. The messaging of empowerment is a notable shift from TJM's former product- and style-focused strategy. Sellers able to offer high-ROI strategies among women should get in touch soon to secure last-minute a...

LG Electronics recently released "The Rivalries," a six-part original TV story that tells the inside stories of head-to-head college games. Created by LG's in-house agency, HS ad, the work launched on March 24 on NCAA Championships Channel, the LG Smart TVs' new, exclusive streaming channel. Sellers able to offer relevant ad space should get in touch soon to secure last-minute ad dollars. So far this year, iSpot reports LG has allocated roughly $282 on national TV commercials, a huge drop ...

One of the co-founders of online education company e-GMAT, Rajat Sadana, stepped up as its first CMO earlier this year to support its expansion into the US. The company will likely start investing more heavily in advertising as it continues pursuing growth, so keep it on your radar. According to Adbeat, e-GMAT has spent roughly $501.6k on digital display, already 82% of the roughly $611.6k it spent in all of 2021. So far this year, most of the company's spend has gone toward YouTube videos...

Smokey Bones Barbeque & Grill (SB) promoted its marketing VP Nichole Robillard to CMO, effective March 2021. Robillard joined SB in March 2021, and during her tenure she implemented the "Masters of Meat" tagline, a new menu, formed strategic partnerships and launched its first connected-TV campaign. Robillard has agency and corporate marketing experience as she was the group account director and SVP of Zimmerman Advertising from 2015 to 2019. She was the strategic growth VP of TEAM Enterprise...