CalABLE Act Board issues RFP for marketing, comms & PR services
Oct 20, 2020

Due Date: November 17, 2020; questions due November 2 Scope of Work: The California Achieving a Better Life Experience Act Board (“CalABLE Act Board”, “Board”, or the “State”) is the administrator of California’s 529A Qualified ABLE Program as defined in Welfare and Institutions Code section 4875(k) (“CalABLE Program” or “Program”), and the State agency responsible for the effective and efficient administration of the California ABLE Program Trust (“Trust”). A qualified marketing services ...

Telehealth Opps: Heal taps PR AOR amid spend decreases (Score 18)
Oct 20, 2020

Health-tech startup Heal tapped 5W Public Relations as PR AOR this month. The agency will be tasked with building brand awareness and increasing Heal's customer base. This follows Heal securing $100m from Human in a series D funding round in July. Heal was founded in 2014 and connects users with a network of doctors that will treat patients via house-calls or telephone.  According to Pathmatics, Heal earned 4.8m impressions through Facebook ads (72%), desktop display ads (17%) and mobile d...

Gen-Z, Millennial Digital Opps: Brekki taps brand AOR following acquisition
Oct 20, 2020

Dairy-free and ready-to-eat oats snack brand Brekki named GYK Antler its brand agency this month. The agency will be responsible for rebranding Brekki's packaging and digital content building a marketing plan. Brekki's products are available through select retailers that you can view here. Brekki was acquired by Cedar's Foods in February 2020.  According to Pathmatics, Cedar's Foods earned 29.9m impressions through Instagram ads (92%), desktop display ads (6%) and mobile display ads (1%). ...

Gen-Z, Millennial Parents Media Opps: Headspace promotes CEO amid TV spend increases (Score 68)
Oct 19, 2020

Meditation and sleep-aid app Headspace is promoting president and COO CeCe Morken to CEO, effective January 2021. This follows CEO and co-founder Rich Pierson and co-founder Andy Puddicombe moving into advisory roles. Morken has been with Headspace since 2017; she previously served as EVP and general manager of Intuit. Morken also has some marketing experience, so she may prioritize marketing strategy and agency relationships when she takes the helm. According to Pathmatics, Headspace earn...

Northeast Digital Opps: Boston Globe Media hires CMO amid spend decreases (Score 67)
Oct 19, 2020

Boston Globe Media (BGM) named Peggy Byrd as its first CMO, effective October 2020. Byrd will be responsible for audience engagement, customer service and all other marketing duties. She most served as principal of her own consulting firm, Byrdsnest, and before that she served as SVP of multicultural strategy at iHeartMedia. BGM also hired Cameron Muir as search engine optimization manager in June 2020 from Genuine, where he held the same role. It promoted Jenna Cirbo from audience engagement...

Gen-Z, Millennial Female Media Opps: Uqora searches for a digital marketing manager, increases ad spend
Oct 19, 2020

Urinary heal and biotechnology company, Uqora, has been increasing its advertising investment considerably over the last year. It has added dollars to both digital display and national TV, but it seems to be more focused on digital channels as Uqora is also searching for a digital marketing manager. Uqora's products are available online through its eCommerce platform here.  Per Pathmatics, earned 137.8m impressions through Facebook ads (67%), Instagram ads (31%) and desktop display ads (2%...

Gen-Z, Millennial Parents Digital Opps: Sears Home Services searches for CMO amid ad spend decreases (Score 40)
Oct 19, 2020

Sears Home Services (SHS) is searching for a CMO to manage the company's marketing department and strategy. The selected marketer will report to the CEO and will be responsible for business-to-business and direct-to-consumer marketing, budgeting, communications and analytics. This follows the July hire of CEO Daniel Pidgeon, who most recently served as president of Goodman Networks. We will likely see some changes to the current strategy and to the agency roster once SHS makes a decision.  ...

City of Edmonds, WA issues RFP for tourism promotion services
Oct 19, 2020

Due Date: October 23, 2020 Scope of Work: The City of Edmonds is initiating this Request for Proposal to solicit proposals from consultants Edmonds experienced in tourism promotion who are interested in providing professional tourism promotion services to the City. Under the leadership of the Economic Development and Community Services Director, the Tourism Promotion Coordinator will work as an independent, contracted consultant to provide the following services: Create yearly touris...

Boomer TV Opps: Visiting Angels ramps up national TV ad spend (Score 31)
Oct 19, 2020

Senior and home care provider Visiting Angels (VA) has been ramping up national TV spend while lowering digital spend over the last year. In other news, VA hired senior marketing manager Athena King (February 2020) from Noridian Healthcare Solutions, where she served as provider outreach and education consultant. It hired marketing liaison and community relations specialist Anna Sims (June 2020) from Advantage Medical Professionals, where she served as an engagement specialist.  According ...

Digital, Social Media Opps: Wild Alaskan Co names new marketing VP as sales, subscriptions swell (Score 74)
Oct 19, 2020

  Earlier this year, we told you Wild Alaskan Company (WAC; I will refrain from making jokes) was looking for a new senior growth marketing manager (more here). While we are unsure if that role has been filled, we do know WAC has named Stephanie Hoppe as marketing VP, effective September. She is the former CMO for Bar Louie & also served as interim marketing VP for 7-Eleven. During the pandemic, WAC nearly quadrupled its sales, per founder & CEO Arron Kallenberg to Undercurrent News; me...