Sales lead: This promotion will affect the company's marketing strategy & may lead to agency hires.  Chargebee promoted Guy Marion to CMO, effective April 2023. Marion was the founder and CEO of Brightback, which was acquired by Chargebee in 2022. He was named GM of Chargebee Retention following the acquisition.  Target demographic: Businesses that need subscription & recurring revenue management services The company will likely: Return to higher ad spending Experime...

Sales lead: The acquisition will affect the brand's marketing strategy & may lead to agency hires.  Richer Poorer (RP) was acquired by Francesca's Holding Corp in April 2023.  The financial details have not been made public.  Francesca's DMs reportedly believe this will help it bolster its product offerings & reach Gen-Z and millennial women more effectively.  Target demographic: Female Gen-Z & millennials Now that it is under new leadership, the company will likely:  ...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Canyon Ranch (CR) appointed Leena Utsch as CMO, effective April 2023. Utsch joins from Coravin, where she held the same position.  At Coravin, Utsch handled retail, trade, direct-to-consumer, and product marketing.  She now is responsible for all of CR's marketing initiatives.  Target demographic: Gen-Xers & millennials The company will likely: Diversify ad placement Incre...

Sales Lead: Papa Johns (PJ) selected Mark Shambura as its new CMO, effective May 8, 2023 (we will update this lead with Shambura's email once we are able to confirm it) Shambura, most recently the CMO at MOD Pizza, has deep expertise in growing multi-unit restaurants. Now, he will lead PJ's brand, advertising, media activation, field activation, menu strategy, product innovation, and digital customer experience. This will include PJ's owned channels, loyalty program, and aggrega...

Sales Lead: MOD Pizza is in need of a new top marketer since its former CMO, Mark Shambura, departed. Shambura became the pizza chain's CMO in December 2018 and now serves (pizza joke, anyone?) in the same role at Papa Johns. Since December 2018, he has transformed MOD's marketing organization and driven growth by scaling product innovation and digital. He also reportedly bolstered brand engagement across advertising, paid, loyalty, field marketing, and social. The compa...

Sales Lead: Just months after a major DM shift, TelevisaUnivision has named R&CPMK as its exclusive brand integration placement shop with a one-year contract. The agency's proprietary "UpstreamPOP" brand integration service will match talent, brands, and programming. R&CPMK officially now handles brand integration and product placement. I predicted agency reviews would follow the recent appointment of US consumer and corporate marketing EVP Jennifer Rogers. The company will likely...

Sales Lead: Neuronetics, which creates Major Depressive Disorder treatment, selected Lisa Metzner-Rosas as its new CMO and SVP, effective May 1, 2023. Metzner-Rosas was most recently the marketing SVP at Sientra. She succeeds incumbent Janie Gentry Bates, who parted ways with Neuronetics in 2022 after serving as its CMO and marketing VP for around three years. The company will likely: Shift strategy Return to higher spend Conduct agency reviews Target demographi...

Sales Lead: BeneFit Cosmetics is in search of a new top marketer since having parted ways with Stephanie Davis Michelman in April 2023. Davis Michelman joined the company in April 2022 as its global CMO. Now, she is the CEO of The Inkey List. The company will likely: Need additional marketing assistance in her absence Continue increasing spend Seek new agency partners, especially once it finds a new top marketer Target demographic:  Gen-Z and millennial wo...

The 92nd Street Y, New York (92NY) recently announced the commencement of a 15-month observance of its150th anniversary, which it officially marks in March 2024. During the year-and-a-half long celebration, 92NY will reopen newly renovated sections of the 90-year-old Upper East Side campus as part of a master redevelopment plan; break ground on the $70M next phase of that plan; and complete a $100M capital campaign to secure its future, underwrite the expansion of its programming and allow...

Sales lead: This hire signals potential opportunities for both sellers & agency readers.  BigPanda named Sun Lee CMO in April 2023. Lee joins from Sisu, where she held the same position.  She now leads all of BigPanda's marketing operations.  Target demographic: Businesses that need IT services The company will likely: Increase marketing spend Invest in new ad channels Seek agency assistance Digital and social insights (digital ad spend, effectiveness, impress...