Sales lead: This hire will likely lead to spend & agency roster shifts.  Carnival Cruise Lines hired Amy Ziegenfuss as CMO, effective May 2023. Ziegenfuss joins from Hilton, where she served as global enterprise & brand marketing SVP.  She now leads all of Carnival's marketing initiatives.  **We are still working to confirm Ziegenfuss's email address. Please reach out to Carnival's other DMs for the time being.** Target demographic: Gen-X & millennial parents  The com...

Sales lead: Keep an eye on this company because a replacement hire will affect its marketing strategy & agency roster.  Verizon Wireless announced that its CMO, Diego Scotti, is stepping down after nearly 10 years.  CSO Rima Qureshi will handle CMO duties on an interim basis.  We will be sure to let you know as soon as a permanent replacement is named.  Target demographic: Millennials & Gen-Xers with a male skew Once it finds a new CMO, the company will likely: Make ad...