Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales lead: This looks like a great opportunity for sellers to score some extra ad dollars.  Costa Sunglasses is celebrating its 40th anniversary with a brand campaign. The push is called "Water Is Our Witness" and includes two 30-second ads.  Additional creative will reportedly launch soon.  It features many of Costa's brand ambassadors such as Kimi Werner, Mark Healy, Justin Lee, Duane Diego, and Forrest Galante.  Details regarding the campaign are sparse, so get in touch for ...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Red Bull (RB) promoted Philipp Hausmaninger to EVP & CMO in April 2023.  Hausmaninger joined RB in 2008 and most recently served as area marketing manager of Western Europe. He now leads all of RB's marketing operations in NA.  This fills the vacancy left by Ken Turner, which we told you about in March.  Target demographic: Millennials & Gen-Zers with a male skew The company will ...

Sales lead: Reach out if you can help this brand resonate with female athletes.  PlayStation recently entered a multi-year partnership with the WNBA. The brand is now the official console and marketing partner of the league.  The partnership will kick off during the AT&T WNBA All-Star Game in Las Vegas on July 15th.  In March, PlayStation became the official partner of UEFA Women's Football. These deals are part of the brand's ongoing initiatives to raise awareness for women's s...

Media Sales Lead: Staples just kicked off a new brand campaign called "Business is Human." The messaging focuses on promoting the Staples Business Advantage program. It is running a promotional discount alongside the campaign through July. The push is being supported through digital and print ads on prominent news outlets. It will also air ads on Hulu, YouTube TV, Spotify, and Pandora.  Key Lead Takeaways: The company will likely ramp up ad spend over the next several months. Contact Stapl...