Sales Lead: PointsBet recently announced that it will soon be acquired by Fanatics for around $150m. This marks apparel and collectibles maker Fanatics's foray into US sports gambling. It allows Fanatics to access at least 15 states such as NY, NJ, IL, MI, and PA. Earlier this year, it rolled out its first retail sportsbook in MD and a beta mobile sportsbook version in TN and OH. The company will likely: Expand the sportsbook efforts to other states Targ...

Media Sales Lead: In Fall 2023, Bourbon brand Wild Turkey (WT) will roll out a new campaign that features musician influencers such as Shakey Graves, Matt Corby, and Yoohei Kawakami. Dubbed "Trust Your Spirit," the campaign is currently running in Japan and Australia, and it will launch in the US starting this fall across channels such as social, digital, and audio. The campaign was made by WT's in-house creative director, Josh Combs, and Landia handled production. The campaign also includ...

Sales Lead: In an effort to reach Gen-Z, CVS Health launched a new campaign that continues its five-year-old Beauty Mark initiative. Based on the negative mental health impact on Gen-Z of social media, the campaign shows that there's a life outside of our smartphones. Made with Digitas, the campaign will roll out on CVS's website and on social media platforms such as TikTok, YouTube, Snapchat, and Instagram. It will not air on TV. The campaign also involved partnerships with influen...

Sales lead: Reach out now to offer ad space so you can score some of these extra campaign ad dollars.  Sport Clips (SC) just debuted a new campaign and tagline: "It's a Game Changer." The push includes three 30-second ads that will run across linear TV, streaming video, radio, social, & digital. SC's creative AOR, Preacher, helped with the campaign.  We told you about SC's new CDO last October.  Target demographic: Gen-Z & millennial men The company will likely: Ramp...

Sales Lead: After becoming Dunkin's CMO last year, Jill Nelson has revealed some details about the company's current strategy. Nelson is focused on balancing performance and brand marketing. She's working to make Dunkin's strategy "more outwardly confident," reportedly. This effort includes a partnership with Ben Affleck, which officially kicked off around this year's Super Bowl. Dunkin' launched a follow-up ad a couple of weeks ago. Working with Affleck gives Dunkin...

Sales lead: Reach out now to offer ad space & additional agency services.  Charter Homes & Neighborhoods appointed Rubenstein as its PR AOR in May 2023. The agency is tasked with creating and implementing a communications strategy. It will also help with company build brand awareness through marketing campaigns.  In other news: Maria-José Tennison joined the company as neighborhood engagement & marketing VP in August 2022. Tennison most recently served as GM of Eden Res...

Sales lead: Be prepared to reach out as soon as this company hires a new CMO.  Zoom lost its CMO, Janine Pelosi, in May 2023. Pelosi joined the company in 2015 as marketing head before working her way up to CMO in 2019.  We will be sure to update you as soon as Zoom names a replacement. Target demographic: Businesses Once it hires a new CMO, the company will likely: Increase ad spend Try new marketing tactics Review the current agency roster/seek additional assista...

Sales lead: Reach out to this company's DMs because it looks like a great opportunity for both sellers & agency readers.  iHerb recently partnered with MCD Partners to work on its California Gold Nutrition brand.  The agency is responsible for building brand awareness and helping the brand reach new audiences. MCD reportedly won the account due to its digital marketing experience.  Recent DM shifts:  iHerb promoted Neil Folgate to global marketing SVP in February 2023.  ...

Sales lead: Get in touch if you can help this company build brand awareness.  LeaseQuery named Alloy its communications AOR in May 2023. Alloy is tasked with building brand awareness, increasing the customer base, and improving market presence through campaigns.  The agency won the account due to its fintech marketing experience.  Target demographic: Businesses that need accounting services The company will likely: Ramp digital spend backup Launch a campaign Seek a...

Sales lead: Reach out to help this brand promote its new offering.  Venmo just launched the Venmo Teen Account for teenagers between 13 and 17 years old. The account includes a Venmo Teen Debit Card as well. It allows parents to keep an eye on transactions & privacy settings, send money, and teach about financial habits.  Target demographic: Gen-X parents & Gen-Z teenagers The company will likely: Roll out additional features and products Increase ad spend Ramp up ...