Media Sales Lead: Lucky Charms (LC) just launched a new ad campaign called "Lucky's Charmology." The brand worked with VMLY&R Commerce on the push. LC is encouraging consumers to scan their cereal bowls with their smartphone, which will take them to LuckysCharmolgy.com, where they will receive a personalized fortune. Participants can then share their charm on social media to give LC social media engagement. LC is supporting it through a social influencer campaign. Influencers include Aliza Ke...

Sales lead: This hire may lead to spend shifts & agency appointments.  Agiloft hired Nicole Milstead as CMO, effective May 2023. This replaces Kerry Desberg, Agiloft's first-ever CMO, who left the company in March. Milstead joins from Certinia, where she also served as CMO. In her new role, Milstead is responsible for the marketing strategy, improving Agiloft's market share, and boosting demand. Target demographic: Businesses that need contact management services The compa...

Sales lead: Reach out now to secure last-minute campaign ad dollars.  Craftsman Tools appointed Colle McVoy as its new creative partner in May 2023. The agency will handle brand strategy, creative, and connections strategy.  Colle McVoy has already launched its first campaign, "Do It With Craftsman." It includes two 30-second TV ads that will run across broadcast, CTV, digital, and social channels. Target demographic: Gen-X & millennial men The brand will likely: See...

Sales Lead: PointsBet recently announced that it will soon be acquired by Fanatics for around $150m. This marks apparel and collectibles maker Fanatics's foray into US sports gambling. It allows Fanatics to access at least 15 states such as NY, NJ, IL, MI, and PA. Earlier this year, it rolled out its first retail sportsbook in MD and a beta mobile sportsbook version in TN and OH. The company will likely: Expand the sportsbook efforts to other states Targ...

Media Sales Lead: In Fall 2023, Bourbon brand Wild Turkey (WT) will roll out a new campaign that features musician influencers such as Shakey Graves, Matt Corby, and Yoohei Kawakami. Dubbed "Trust Your Spirit," the campaign is currently running in Japan and Australia, and it will launch in the US starting this fall across channels such as social, digital, and audio. The campaign was made by WT's in-house creative director, Josh Combs, and Landia handled production. The campaign also includ...

Sales Lead: In an effort to reach Gen-Z, CVS Health launched a new campaign that continues its five-year-old Beauty Mark initiative. Based on the negative mental health impact on Gen-Z of social media, the campaign shows that there's a life outside of our smartphones. Made with Digitas, the campaign will roll out on CVS's website and on social media platforms such as TikTok, YouTube, Snapchat, and Instagram. It will not air on TV. The campaign also involved partnerships with influen...

Sales lead: Reach out now to offer ad space so you can score some of these extra campaign ad dollars.  Sport Clips (SC) just debuted a new campaign and tagline: "It's a Game Changer." The push includes three 30-second ads that will run across linear TV, streaming video, radio, social, & digital. SC's creative AOR, Preacher, helped with the campaign.  We told you about SC's new CDO last October.  Target demographic: Gen-Z & millennial men The company will likely: Ramp...

Sales Lead: After becoming Dunkin's CMO last year, Jill Nelson has revealed some details about the company's current strategy. Nelson is focused on balancing performance and brand marketing. She's working to make Dunkin's strategy "more outwardly confident," reportedly. This effort includes a partnership with Ben Affleck, which officially kicked off around this year's Super Bowl. Dunkin' launched a follow-up ad a couple of weeks ago. Working with Affleck gives Dunkin...

Sales lead: Reach out now to offer ad space & additional agency services.  Charter Homes & Neighborhoods appointed Rubenstein as its PR AOR in May 2023. The agency is tasked with creating and implementing a communications strategy. It will also help with company build brand awareness through marketing campaigns.  In other news: Maria-José Tennison joined the company as neighborhood engagement & marketing VP in August 2022. Tennison most recently served as GM of Eden Res...

Sales lead: Be prepared to reach out as soon as this company hires a new CMO.  Zoom lost its CMO, Janine Pelosi, in May 2023. Pelosi joined the company in 2015 as marketing head before working her way up to CMO in 2019.  We will be sure to update you as soon as Zoom names a replacement. Target demographic: Businesses Once it hires a new CMO, the company will likely: Increase ad spend Try new marketing tactics Review the current agency roster/seek additional assista...