Sales Lead: Constellation Brands concluded the review we reported earlier this year by naming Initiative as its US media AOR. The agency will initially focus on bolstering Constellation's media efforts with a strategy centered around media innovation. This shift replaces Horizon Media, which picked up the business in 2009. Horizon will continue supporting Constellation through the transition, and the change in AOR status will become official in October 2023. The company ...

Sales Lead: Tata Consumer Products selected Mohit Agarwal as the seemingly first CMO of its US business, effective April 2023. Agarwal was previously the senior brand director of Diageo's incubator brands. The company will likely: Shift strategy Bolster US ad spend Make forays into additional digital channels Seek new agency partners Target demographic:  A wide target demographic ranging from Gen-Z through Gen-X Additional spending insights: ...

Sales lead: The recent promotion & hires will affect the company's marketing strategy & agency roster. Calbee promoted Tim Bateman to chief commercial officer in April 2023. Bateman joined the company in 2021 as sales & marketing SVP. Calbee's flagship brand is Harvest Snaps.  Recent hires: Marlo Roquemore joined as digital marketing manager in September 2022. Joseph Gaite joined as brand manager in January 2023. Keanu Nahm joined as marketing director in April 2023. ...

Sales Lead: Mythical Games recently landed a Series C round led by Scytale Digital. So far, it has raised $37m; by the time the full round closes in a few months, Mythical expects to have raised another $20m-$30m. Thus far, Mythical has raised an estimated total of $297m in funding. The funding will support revenue-generating initiatives such as a new marketplace. Mythical will launch its new game, Nitro National World Tour, within the coming months; it kicked off NFT presale...

Sales Lead: In April 2023, Levain Bakery appointed Lorna Sommerville as its chief commercial officer. Sommerville joined the company in July 2021 as CMO and most recently served as its interim CEO. Now, her responsibilities include overseeing marketing, new store design, innovation, customer experience, delivery partnerships, and technology, the last of which includes e-Commerce. The company will likely: Shift strategy Continue increasing digital display spend Seek new...

Sales Lead: The San Diego Zoo Wildlife Alliance recently selected Moore as its direct response AOR. The agency's CDR division's marketing strategists will lead the account, with its SimioCloud division serving as the technology infrastructure. Moore will manage all direct response programming and integration across channels. It will utilize a strategic omnichannel strategy to include list brokerage, list cultivation, media buying, data processing, mail production, mail distribution,...

Sales lead: Contact the new CMO for more information about her future plans.  Belk named Tricia Nichols CMO, effective June 2023. Nichols most recently served as CMO of Independent Pet Partners. Prior to that, she was the consumer marketing SVP of The Estee Lauder Companies. She now leads all of Belk's marketing operations.  Target demographic: Gen-X & millennial women The company will likely: Ramp digital spend back up Experiment with new ad channels Review its ...

Sales Lead: Ingredient is cooking up a new recipe for General Mills (GM)'s strategy as its new content marketing AOR. Ingredient will now lead GM's integrated agency teams as quarterback. As AOR, the agency's remit has expanded to include a more holistic content strategy, which includes duties such as but not limited to channel planning, site content, editorial production, email marketing and deployment, and martech ingredients. This move expands Ingredient's relationship with GM. ...

Sales lead: Get in touch if you can help this company expand.  Caraway secured $16.8m in a Series A funding round in June 2023.  It plans on using these funds to add new services and expand into CO, PA, IL, MA, MI, and NJ. It currently operates in CA, NY, NC, and OH.  Caraway launched in 2021 as a digital healthcare company for Gen-Zers.  Target demographic: Gen-Z The company will likely: Keep expanding into new states Significantly increase ad spend Diversity ad...

Sales lead: This promotion may lead to spend shifts & agency hires.  Kyndryl promoted Daniela Fleischmajer to US CMO in May 2023. Fleischmajer joined the company as Latin America CMO in 2021. She most recently served as marketing head for manufacturing, communication, and energy. Fleischmajer now leads all of Kyndryl's marketing initiatives.  Target demographic: Businesses that need IT infrastructure services The company will likely: Return to 2022 spending levels ...