Female Millennial, Gen-X Opps: California Avocado Commission selects AOR (Score 57)

Sales lead: Contact the CAC's DMs to offer ad space & see if it needs any more agency assistance. 

  • California Avocado Commission (CAC) named Curious Plot AOR in January 2024.
  • The agency is responsible for consumer communications, advertising, social media, and PR. 
  • We predicted an agency hire when we told you about CAC restructuring its leadership team.

Target demographic: Millennials & Gen-Xers with a female skew

The organization will likely:

  • Ramp up ad spend
  • Launch an ad campaign
  • Make additional agency changes

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2023 spend: CAC spent approximately $713.6k on digital display ads in 2023. 
  • 2023 data: 65.6m impressions via YouTube (73%), Facebook (23%), and Instagram (4%). 
  • 2021-2022 spend: Full-year spend jumped from $522k in 2021 to $2.6m in 2022. 
  • Ad location: It placed 100% of these ads directly onto youtube.com, facebook.com, and instagram.com. 

Additional channel insights  

  • CAC also invests in OOH. 

Agency analysis:

  • Opportunity: Agency shifts tend to follow one another, so reach out now to secure top priority. 
  • Current roster:

Media Spend Estimate Sources: (c) Winmo, LLC, 2024. Used under license.