Millennial Opps: GoRuck sponsors CrossFit after ramping up spend in 2023 (Score 34)

Sales lead: Reach out to score some of these extra ad dollars and see if GoRuck is looking for more sponsorship opportunities. 

  • GoRuck is now the Official Apparel and Footwear provider of CrossFit and the CrossFit Games. 
  • The company will also serve as the Presenting Sponsor of the 2024 CrossFit for Health Summit. 
  • Plus, GoRuck will provide uniforms for all athletes who qualify for and compete in the CrossFit Games. 
  • GoRuck will also launch a CrossFit-branded apparel line. 
  • The deal is reportedly set for three years. 

In other news:

  • GoRuck promoted James Letchford to president last summer.
  • Letchford previously served as the company's CMO.
  • We will be sure to update you if the company names a replacement. 

Target demographic: Millennials

The company will likely:

  • Keep ramping up digital spend
  • Launch a campaign around the CrossFit Games
  • Seek additional sponsorships

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2023 spend: GoRuck spent approximately $1.6m on digital display ads in 2023.
  • 2023 data: 241m impressions via Facebook (85%), Instagram (14%), and desktop display (1%). 
  • 2021-2022 spend: Full-year spend plummeted from $1.1m in 2021 to $196.2k in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as,,,, and 

Agency analysis:

  • Opportunity: GoRuck does not currently work with any agencies, so get in touch to see if you can pick up some of its business. 

Insight Sources: Digital spend insights estimated by Pathmatics