San Jose Police Dept. issues RFP for recruitment marketing strategy implementation

Due Date: February 7, 2024

Scope of Work: The City of San José Police Department’s Recruiting Unit is searching for a qualified consultant to implement a recruiting market plan that will include a variety of media in order to supplement and maximize the Department's recruitment efforts. The scope of services required includes designing printed materials such as brochures and posters, internet marketing, non-traditional advertising, and plan evaluation. The scope of services may also include a plan to include activities to develop public safety and community partnership marketing.

The San José Police Department’s Recruiting Unit's main goal is to find and retain highly qualified candidates for the application and examination process. It's been shown that the best recruitment practice is a mixed marketing approach. The Recruiting Unit will continue recruiting utilizing the traditional means such as attending job fairs and answering questions via phone and email. However, the Recruiting unit also desires to further expand internet marketing utilizing the current branding campaign and existing external website.

RFP Link (you will need to create an account to see the complete RFP docs)