Gen-X, Millennial Digital Opps: Mr. Cooper taps CMO amid spend declines (Score 49)

Sales lead: Contact the new CMO now for more information about his plans. 

  • Mr. Cooper (MC) appointed Chris Moloney as CMO & SVP, effective May 2023. 
  • Moloney brings extensive CMO experience having held the role at TD Ameritrade, Experian, Wells Fargo Advisors, CAN Capital, TaxSlayer, and Brinks Home. 
  • Most recently, Moloney was the chief marketing & strategy officer of Chameleon Collective. 
  • He is now responsible for all of MC's marketing operations. 

Target demographic: Millennials & Gen-Xers

The company will likely:

  • Ramp ad spend back up
  • Experiment with new ad channels
  • Outsource some marketing duties to agency partners

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: MC spent just $2.9k on digital display ads YTD, down from $62.9k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend dropped from $355k in 2021 to $80.3k in 2022. 
  • 2022 data: 10m impressions via Facebook (81%), Instagram (18%), and desktop display (1%). 
  • Ad location: It placed 100% of these ads directly onto sites such as,,, and 

Agency analysis:

  • Opportunity: CMO hires are the number one sign of upcoming agency appointments, so reach out now to be top-of-mind. 
    • MC does not currently work with any agencies to the best of my knowledge. 

Insight Sources: Digital spend insights estimated by Pathmatics.