Dow Jones to review multipe accounts (Score 66)

Sales lead: Reach out now to participate in the review. 

  • Dow Jones (DJ) announced it is reviewing its creative, production, and media accounts.
  • This includes all of its brands such as Wall Street Journal, MarketWatch, and Barron's. 
  • The company has been working with The&Partnership and mSix&Partners.
  • Oystercatchers will handle the review process for DJ. 
  • We predicted agency reviews when we told you about DJ's new CMO in October

DJ's target demographic: Gen-Xers & millennials 

The company will likely:

  • Revise marketing strategy
  • Increase ad spend
  • Seek additional agency assistance following the current review

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • Please click here to view our digital spend chart for DJ's top brands. 

Additional channel insights  

  • Vivvix: DJ also invests in print. 

Agency analysis:

  • Opportunity: Get in touch with DJ's DMs now to offer creative, media, or production services.
  • Current roster:

Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.