Dow Jones to review multipe accounts (Score 66)

Sales lead: Reach out now to participate in the review. 

• Dow Jones (DJ) announced it is reviewing its creative, production, and media accounts.
• This includes all of its brands such as Wall Street Journal, MarketWatch, and Barron's. 
• The company has been working with The&Partnership and mSix&Partners.
• Oystercatchers will handle the review process for DJ. 
• We predicted agency reviews when we told you about DJ's new CMO in October. 

DJ's target demographic: Gen-Xers & millennials 

The company will likely:

• Revise marketing strategy
• Increase ad spend
• Seek additional agency assistance following the current review

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• Please click here to view our digital spend chart for DJ's top brands. 

Additional channel insights  

• Vivvix: DJ also invests in print. 

Agency analysis:

• Opportunity: Get in touch with DJ's DMs now to offer creative, media, or production services.
• Current roster:
  • Havas Media Group: social 

Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.