Female Millennial Opps: Hain Celestial plans president, CEO succession for 2023 (Score 32)

Sales Lead: Hain Celestial (HC) recently announced a leadership succession plan that will involve the appointment of a new president and CEO, Wendy P. Davidson, effective January 1, 2023.

  • Davidson joined from Glanbia, where she served as the president of its Americas business.
  • She brings deep sales and marketing expertise.
  • Davidson will succeed Mark Schiller, who will continue to serve as president and CEO until Davidson steps into the role.
    • Schiller has been HC's CEO since November 2018.​​​​​​​
  • The company will likely:
    • ​​​​​​​Return to heavier ad spend
    • Seek new agency partners
  • Target demographic
    • Millennials with a female skew

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, HC has only spent around $1m on digital ads.
    • YTD data: The company has earned approximately 136.7m digital impressions YTD via Facebook (46%), Instagram (44%), desktop display (8%), mobile display (1%), and desktop video (1%) ads.
    • Last year: HC spent roughly $8.1m on this channel last year, more than double the roughly $3.5m spent in 2020.

Additional agency insights:

  • Opportunity: Get in touch soon to get on this new DM's radar.
    • New CEOs don't always conduct agency reviews as often as new CMOs might, but considering Davidson's marketing background, she may prove an exception.
  • Current agency roster:
    • In-House: Media
    • Deutsch NY: Digital and creative AOR

Insight Sources: Digital spend insights estimated by Pathmatics.