Female Millennial Opps: Hain Celestial plans president, CEO succession for 2023 (Score 32)
Sales Lead: Hain Celestial (HC) recently announced a leadership succession plan that will involve the appointment of a new president and CEO, Wendy P. Davidson, effective January 1, 2023.
- Davidson joined from Glanbia, where she served as the president of its Americas business.
- She brings deep sales and marketing expertise.
- Davidson will succeed Mark Schiller, who will continue to serve as president and CEO until Davidson steps into the role.
- Schiller has been HC's CEO since November 2018.
- The company will likely:
- Return to heavier ad spend
- Seek new agency partners
- Target demographic:
- Millennials with a female skew
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, HC has only spent around $1m on digital ads.
- YTD data: The company has earned approximately 136.7m digital impressions YTD via Facebook (46%), Instagram (44%), desktop display (8%), mobile display (1%), and desktop video (1%) ads.
- Last year: HC spent roughly $8.1m on this channel last year, more than double the roughly $3.5m spent in 2020.
Additional agency insights:
- Opportunity: Get in touch soon to get on this new DM's radar.
- New CEOs don't always conduct agency reviews as often as new CMOs might, but considering Davidson's marketing background, she may prove an exception.
- Current agency roster:
- In-House: Media
- Deutsch NY: Digital and creative AOR
Insight Sources: Digital spend insights estimated by Pathmatics.