Corel rebrands as Alludo (Score 62)

Sales lead: Get in touch to help this company promote its new name. 

  • Corel Corporation has officially changed its name to Alludo.
  • Alludo's DMs believe the new name is more fitting with its brand tagline: "All You Do."
  • The company is not changing the names of any of its products.

Alludo's target demographic: Gen-X & millennial professionals 

The company is likely to:

  • Increase spend or launch a campaign to promote the rebrand
  • Seek agency assistance to build awareness for its new name

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Alludo spent approximately $729.6k on digital display ads YTD, just 36% of the $2m spent in this channel during the same time period of 2021. 
  • YTD data: 203.3m impressions YTD through desktop display (73%), Facebook (15%), Instagram (7%), and desktop video (6%). 
  • Last year: Full-year spend jumped by 45% from $2m in 2020 to $2.9m in 2021. 
  • Ad location: It placed 84% of these ads directly onto sites such as,,,, and It placed 16% of these ads through multiple indirect channels onto sites such as,,,, and 

Agency analysis:

  • Opportunity: Reach out to this company's DMs to see if it needs any assistance promoting its new name.
  • Alludo does not work with any agencies at this time. 

Insight Sources: Digital spend insights estimated by Pathmatics