Digital Dadvertising Opps: Level Home taps CMO (Score 59)

Sales lead: CMO hires are the most common sign of upcoming agency reviews, so reach out to this company now. 

  • Level Home (LH) hired Andrew Samson as CMO, effective August 2022. 
  • Samson joins LH from Hyperice, where he served as VP and global head of marketing. 
  • In his new role, Samson is responsible for the go-to-market strategy, content, retail channel marketing, digital, communication, media, and brand experience. 
    • He has also been tasked with building brand awareness and increasing demand for the company's products. 

LH's target demographic: Male Gen-X & millennial homeowners (dads)

The company is likely to:

  • Review the current agency roster/hire additional agency assistance
  • Ramp up marketing spend to build brand awareness
  • Experiment with additional advertising channels. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: LH spent about $50.9k on digital display ads YTD, a 52% increase from $33.4k spent in this channel during the same time period of 2021. 
  • YTD data: 7.9m impressions via desktop display (84%), desktop video (8%), and mobile display (8%).
  • Last year: Full-year spend fell from $108.4k in 2020 to $37.3k in 2021. 
  • Ad location: It placed 64% of these ads directly onto sites such as,,,, and It placed 36% of these ads through multiple indirect channels onto sites such as,,,, and 

Agency analysis:

  • Opportunity: The CMO hire signals that you have a chance to pick up some of this company's business. 
    • I recommend offering creative, digital, or media buying/planning assistance
    • Focus your pitches on how you can help LH build brand awareness
  • Current roster:

Insight Sources: Digital spend insights estimated by Pathmatics.