Parents Opps: Fazoli's parts ways with CMO (Score 47)

Sales Lead: Fazoli's is now in search of a new top marketer since Jodie Conrad departed, effective this month.

  • Conrad joined the company in April 2016 and stepped into the CMO role in August 2019.
  • For the past three years, her responsibilities at Fazoli's included advertising, digital, social media, CRM, field marketing, consumer insights, off-premise business development, PR, menu management, and new product development and testing.
  • She now serves in the same role at Donatos.
  • We will, of course, let you know when Fazoli's finds a new CMO.
  • The company is likely to:
    • Need additional marketing support in the absence of a CMO
    • Return to heavier ad spend
    • Seek new agency partners once it finds a new CMO
  • Target demographic: Parents

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, Fazoli's has spent approximately $1.1m on digital ads, down 21% from the approximately $1.4m spent by this point last year.
    • YTD data: The company has earned ~145.8m digital impressions YTD, 68% via Facebook ads and 32% via Instagram ads.
    • Last year: In 2021, Fazoli's spent roughly $1.6m on this channel, almost double the roughly $927.9k spent in 2020.
  • Additional channel insights  
    • The company also utilizes OOH and local broadcast.

Additional agency insights:

  • Opportunity: Get in touch soon to remain top-of-mind when Fazoli's selects a new CMO.
  • Current agency roster:
    • No current agency partners yet confirmed

Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Kantar.