Digital B2B Opp: Xometry appoints CMO amid spend increases (Score 50)

Agency Opportunity: Get in touch with the new CMO now to be top-of-mind because he may need agency assistance. 

  • Xometry tapped Shawn Fitzgerald as CMO, effective July 2022. 
  • Fitzgerald joins Xometry from Thomas, where he served as CMO for a few years before being promoted to president.
  • He now has authority over Xometry's marketing budget and agency roster.

Xometry's target demographic: Companies of all sizes that need on-demand manufactured parts

Xometry is likely to:

  • Ramp up marketing spend
  • Try new advertising channels
  • Outsource some marketing duties to agency partners (PR, creative, media, and digital)

Digital and social insights (digital ad effectiveness, impressions, and performance)

  • YTD spend: Xometry spent around $3.4m on digital display ads YTD, a huge jump from $343.1k spent in this channel during the same time period of 2021. 
  • YTD data: 204.2m impressions via desktop video (95%), desktop display (4%), and mobile video (1%).
  • Last year: Full-year spend jumped from $361.6k in 2020 to $972.1k in 2021. 
  • Ad location: It placed 99% of these ads directly onto sites such as,,,, and It placed 1% of these ads indirectly through The Trade Desk onto sites such as,,,, and 

Agency insights:

  • Xometry does not have any agency partners at this time. 

Resources: digital spend insights estimated by Pathmatics.