Miami City Ballet completes CMO search (Score 61)
Opportunity: This is a great time to reach out to this organization as CMO hires commonly lead to higher
ad spending and agency appointments.
- Miami City Ballet (MCB) completed the CMO search we told you about in March 2022.
- The organization selected Chantell Ghosh as its new marketing chief in July.
- Ghosh has been tasked with bolstering MCB's audience and implementing a digital transformation.
- She most recently served as past chair for Explore Edmonton.
MCB's target demographic:
- Gen-X/millennial parents with children interested in ballet (MCB School)
- Ballet/cultural arts enthusiasts in the Miami area
MCB is likely to:
- Resume digital marketing activities
- Try additional marketing channels
- Seek agency partners (PR, creative, media, & digital)
Digital and social insights (digital ad effectiveness, impressions, and performance)
- YTD spend: MCB has not allocated any budget toward digital display ads since 2020.
- Full-year spend: MCB spent $59.9k in this channel in 2020.
- 2020 data: 3.1m impressions through desktop display (98%) and mobile display (2%).
- Ad location: It placed 91% of these ads directly onto sites such as nytimes.com, miamiherald.com, sun-sentinel.com, and southflorida.com. It placed 9% of these ads indirectly through GoogleAdX+AdSense and Drawbridge onto sites such as miamiherald.com, southflorida.com, sun-sentinel.com, socialblade.com, and timeout.com.
Agency insights:
- MCB does not have any agency partners at this time.
Resources: digital spend insights estimated by Pathmatics.
