Mundo Hispanico undergoes rebrand in effort to reach new generation of US Latinos


Mundo Hispanico, the largest certified-minority-owned bilingual and bicultural digital media platform in the US, recently announced it is rebranding to MundoNow. This move is designed to reach the newly-dominant 55% of America's Latino population that identifies as either bilingual/bicultural or English-language preferred.

The rebrand addresses an evolution among US Latinos that opt for English over Spanish as their primary language, but are simultaneously proud of and loyal to their Latino heritage.

With its roots in print, the company is now digital-first, with plans for growth in podcasting and streaming. 

MundoNow began to publish original content in English during the summer of 2020. The content began to grow organically, and of 10 million total unique users per month, now generates almost 2 million of those and growing. It now accounts for 20% of the overall MundoNow user base.

The Latino Numbers:

  • According to the 2020 US Census Bureau population estimate, there are 62.1 million Hispanics living in the United States, representing 19% of the total US population.
  • Third generation Latinos who do not speak Spanish now make up 17% of the overall Latino community.
  • The total percentage of Latinos that are bilingual or prefer culturally-focused English content is now slightly over 70%.
  • Total purchasing power of the US Hispanic market has reached $2 trillion.

MundoNow is one of the few certified-minority-owned digital platforms with a national reach, and whose largest markets include New York, California, Texas, Arizona and Georgia, as well as growing pockets throughout the Southeast and Midwest. The site generates 10 million unique visitors each month, along with 70+ million pageviews and 250+ million served as impressions.

With its deep roots in the Latino community, MundoNow's mission is to empower, inform and bring purpose to the online Latino community. For more information, reach out to the media contacts provided below:

Holly Brochmann

Gina Espinosa-Meltzer