NYC Experiential Opps: Carbone Fine Food invents pasta sauce tap

Sauce brand Carbone Fine Food recently worked with creative agency Geletka+ to invent a pasta sauce tap, a transformed traditional beer tap. Carbone took the pasta tap to the Unfancy cocktail party in NY, the first of many planned events, earlier this year. Since the company is planning on more events, sellers should get in touch soon to offer last-minute experiential ad dollars. We will likely also see promotional activity around the pasta tap.

According to Pathmatics, Carbone hasn't utilized digital ads since 2021, when around $500 generated around 51.5k digital impressions, 100% via Instagram ads.

Carbone operates a restaurant in NYC and sells its sauces nationally at retailers and online. The company seems to be primarily advertising locally in NY via experiential events. Last year, it did not utilize digital channels until September, so we will likely see more spend by the end of the year. Carbone may need additional support increasing ROI, considering the low spend.

Agency & martech readers - The company's creative seems covered by Geletka+ for now, but get in touch in case Carbone needs agency partners for PR, media, digital analytics, etc.