Cannabis Opps: Harborside taps new top marketer to lead new phase of growth (Score 55)
Cannabis enterprise Harborside named Angela Pih as its top marketer. Previously the CMO at Papa & Barkley and then CannaCraft, Pih will now serve as Harborside's marketing VP. She will work to expand the company's market share by reinforcing its brands and sales capabilities. Pih will lead Harborside's next phase of growth as it keeps expanding. Her hire will directly affect Harborside's marketing strategy, which will likely lead to spend shifts and/or agency reviews.
Neither iSpot nor Pathmatics yet reflects spend for this company, which suggests that Harborside is more focused on localized ad space where cannabis is legal (more here). Sellers should get in touch soon to offer high-ROI strategies among 21+ consumers in these regions.
Agency & martech readers - As I briefly mentioned, this appointment could lead to agency reviews. Get in touch sooner rather than later to be top-of-mind.