Digital B2B Opps: RedTeam Software selects PR AOR (Score 50)

RedTeam Software named Ripley its PR AOR in June 2022. RedTeam operates a construction management software platform for commercial contractors. The company reportedly chose Ripley because of its B2B and construction experience. In other news, RedTeam hired Steven Tripp as marketing VP earlier this year. Tripp most recently served as director of marketing and sales of Energy Select. 

According to Adbeat, RedTeam spent about $16.7k on digital display ads over the last 365 days, a 23% decrease from the $21.7k spent in this channel over the 365 days prior. It placed 100% of these ads programmatically through Google Display Network and Google DV360 onto sites such as,,, and 

Sellers-- RedTeam targets contractors and construction companies through digital display ads. The company does not invest in much national marketing at this time. However, it may ramp spend up soon, considering it has a new marketing VP and AOR. I predict it will stick with digital ads for the time being. Sellers should get in touch with RedTeam's DMs for more information to see if you can provide ad space. 

Agency & martech readers-- PR appointments commonly precede additional agency hires. Start reaching out soon to see if this company needs any more assistance. I recommend offering media buying/planning, creative or digital assistance. Those of you with construction or contracting experience may have an advantage.