Gen-Z, Millennial Opps: Tally significantly increases spend
Tally has started ramping up digital and national TV ad spend; sellers should get in touch soon to secure some of these increasing ad dollars.
Per iSpot, the company made its first foray into national TV at the end of last year, and it ended up allocating approximately $490.6k by the end of the year. It has allocated approximately $2.1m toward national TV commercials YTD. The company's 2022 commercials have targeted millennials watching shows such as Law & Order: Special Victims Unit, NCIS, Chicago PD, The First 48 and Chicago Fire.
According to Pathmatics, Tally has spent roughly $2.8m on digital ads YTD, more than double the roughly $1.3m it spent within the same 2021 timeframe. The company's estimated full-year 2021 spend reached $2m, 11% more than that of $1.8m in 2020. Since the beginning of 2022, Tally has earned around 217.8m digital impressions via Instagram (91%), desktop video (6%) and Facebook (2%) ads.
Spend shows no sign of slowing down anytime soon, readers. Get in touch soon to offer high-ROI strategies among Gen-Z and millennials. This relatively young audience typically engages well with digital channels, so Tally may make future forays into additional digital channels such as YouTube, Twitch, TikTok, OTT and/or podcast.