Garner Foods announces CMO departure (Score 31)

Garner Foods (GF) announced its CMO, Glenn Garner, is retiring. Garner spent over 30 years with the company and was promoted from marketing VP to CMO in 2015. I am not sure about GF's plans for the CMO position. We will be sure to update you once any news surfaces because Garner's replacement will affect the company's marketing strategy and could lead to agency reviews. GF is best known for its Texas Pete hot sauce. 

Per Pathmatics, GF earned 990.6m impressions YTD through desktop display ads (63%) and mobile display ads (37%). It placed 100% of these ads directly onto saturdaydownsouth.com. It spent around $7.1k on digital display ads YTD, just 41% of the $17.4k spent in this channel during the same time period of 2021. Full-year spend increased by 70% from $88.2k in 2020 to $149.5k in 2021. 

Sellers-- GF most likely targets millennial and Gen-X women, as moms are typically the primary shopper for their families. The company utilizes digital display ads, but it has been decreasing spend so far this year. It also invests in OOH, print, radio and local broadcast TV ads, per Kantar. The next CMO will likely try some new strategies, considering how long Garner led marketing for the company. In the meantime, reach out to offer relevant ad space. 

Agency & martech readers-- I believe the only agency GF works with is creative, digital & PR AOR Creative Energy. Start preparing your pitches so that you can reach out once the company finds a new CMO.